Communication Topics Rotating Header Image

Burger King Whopper Virgins Advertising Campaign

 

Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/

Perhaps you’ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to the Whopper Virgins Web site.

Whopper Virgins is the product of American PR firm Crispin-Porter and Bogusky. The company employed a film crew to travel the globe and introduce BK’s famous Whopper hamburger to people in some of the world’s most far-flung places. Inuit of Greenland, Transylvanian farmers and the Hmong of Thailand were among those targeted for the experiment.

It was hoped that Americans would be fascinated to see the reactions of such “foreign” people tasting the homogenous staple of American fast food — the hamburger.

In some cases, participants were also engaged in a taste test to compare the McDonald’s Big Mac with the BK Whopper.

While it was likely not the intention of BK or its hired PR firm, the Whopper Virgins campaign has revealed the sheer ignorance of Western culture and has managed to proudly celebrate the cultural imperialism that North Americans have become so famous for.

Located on the campaign’s Web site is an approximately 7-minute video that showcases the film crew’s Whopper expedition.

In the early stages of the film, a member of the crew is recorded expressing his excitement at the de-virginizing of the Hmong people: “They’ve never seen such a foreign piece of food before,” he proclaims. “They didn’t know how to pick it up.”

Maybe I’m being picky here, but of course the Hmong of Thailand have not seen a “foreign” piece of food before, that’s what makes it “foreign”!

I’d be curious to observe whether or not this member of the film crew would be as amazed with himself upon being presented with a bowl of salted crickets (insects being a staple of many cultures) only to then realize he doesn’t know how to use the chopsticks placed beside the bowl. Hmm, that could make a good film!

The Whopper Virgins film continues with an animated map of the world and a diagram of where the film crew (and Whoppers) will be travelling to. The same person who was shocked to see people who had never seen a hamburger is heard narrating in naïve wonder: “You’re going to go all around the world and find people that are really off the grid, who perhaps don’t have televisions, who don’t have access to restaurants and what-not, who really live outside of things.”

“Outside of things?”

And what would the Hmong, Inuit and Transylvanians think of these half-witted Americans trucking Whoppers around for the purpose of producing a marketing gimmick?

I seriously question just who of those represented in the film are “living outside of things.”

Of course, the spreading of their brand around the world has long been the objective of BK.

BK restaurants number 11,900 and are dispersed throughout 69 countries, with 34 percent of the outlets outside of the United States. So in the case of Whopper Virgins, BK is simply celebrating the global influence the company has exerted thus far.

However, I consider it a fair assumption that while North Americans may well be aware of the downsides to cultural imperialism, our continued support and participation in this longstanding phenomenon does not seem to be abating. Perhaps the widespread viewing of the Whopper Virgins film will succeed in showcasing exactly how our Western culture can so easily pollute and patronize other cultures.

As one case in point, when the film moves to the Inuit of Greenland, an older member of the community is seen unwrapping his first-ever Whopper. The wrapper is swiftly discarded in what was likely the first piece of non-reusable food waste that he’s ever been responsible for.

Many critics of Whopper Virgins have suggested that the gimmick was purposefully designed to create controversy. I would disagree.

The orchestral music played throughout the duration of the film is suggestive that what the film crew and staff are doing is a noble cause and a sign of American superiority. The music is so epic in tone, that in many respects, the handing over of Whoppers to “foreigners” evokes an image that introducing a Whopper to a Whopper Virgin is akin to a gift from God.

In the end, I propose that Whopper Virgins ranks as one of the greatest displays of unintelligence ever seen in the world of marketing and not because of the content of the film, but because of the name of the campaign.

“Virgin” is often used to depict purity and something uncorrupted. By choosing the title “Whopper Virgins,” BK has indirectly admitted that the introduction of the Whopper to people who have never tried one amounts to corrupting what was once pure.

I for one agree with Burger King.

© 2009 Deconstructing Dinner All rights reserved.
View this story online at: http://www.alternet.org/story/116085/

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

3 Doors Down Propaganda

Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”.  The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.  The latest installment is a 3 Doors Down music video of “Citizen Soldier” with scenes that liken modern US foreign engagements to those of the American Revolution and instances in which federal assistance is given during national emergencies (I saw it before having to unfortunately view Twilight with my wife). These videos are very important public relations tools for the armed services.  Even though the military prides itself on creating efficient killing machines, ordinary citizens must learn not to be initially threatened by their presence, as by 2011, 20,000 uniformed soldiers will be patrolling within the domestic United States in order to beef up “Homeland Security”.  Although the National Guard is attempting to convince the American people that its purposes are righteous and its actions always in the interest of American freedom, it will be abundantly clear how free we feel with killing machines patrolling the streets of the United States.  So it is important in this shift to military law enforcement that the American people equate the armed services with friendly helpers – not facilitators of war.  Watch the Video:

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Gmail Gets Themes

Google knows the importance of individuality.  There has long been a feeling in my gut that, although Gmail was fantastic and easy to use, it was a bit too simple.  There was never enough customizability in its user interface.  Of course this is a dangerous development - if Google continues to add features and gadgets, it may lose its simplistic appeal.  But I suspect that its newest feature ‘Themes’ will be a welcome addition.  

Gmail Themes

Gmail Themes

The functionality of the email system remains unchanged, yet the aesthetics are now enabled to reflect personal taste (within a subset of 31 choices).   My favorite theme thus far is ‘Tree’ because it changes the appearance based on the time of day and local weather.  I certainly hope that Google continues to add themes, as I don’t get that much email and this is making checking the inbox fun again.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Watching America: Website Offers Insight into Foreign Press and Opinion

For a country whose young people can barely pinpoint Louisiana on a map, Watching Americas provides an important resource to begin developing a worldly awareness that can prepare us for the challenges and complexity of the global economy.  Watching America [http://www.watchingamerica.com] aggregates foreign press stories about the United States of America.  They are gathered from newspapers of large and small nations and translated into english.  Watching America has continually increased their stable of translators, enabling them to improve the quality and quanitity of articles.  This site is a terrific resource for gaining a comprehensive understanding of how America is percieved in the world.

See the Watching America ‘About Us” section below:

WatchingAmerica reflects global opinion about the United States, helping Americans and non-Americans alike understand what the world thinks of current issues that involve the U.S. This is done by providing news and views about the United States published in other countries.

It is not our purpose to find favorable or unfavorable content, but to reflect as accurately as possible how others perceive the richest and most powerful country in the world. We have no political agenda.

WatchingAmerica makes available in English articles written about the U.S. by foreigners, often for foreign audiences, and often in other languages. Since WatchingAmerica offers its own translations, regular users of our site will enjoy articles not available in English anywhere else. We are a unique window into world opinion.

In addition, by integrating the latest translation technology into the site, visitors are able to surf all of the content of foreign-language news outlets at the push of a button - in English.
The site is updated frequently.

We hope that the insights gained by reading various points of view will help to raise level of debate, open minds, and promote understanding among the people of the world.

If coverage of an issue, on a particular day, surprises or irritates, remember that we are reporting what is out there, and trying to show the fullest range of views. We don’t endorse the content presented, or imply anything about the motivation behind or accuracy of the original sources. Watching America does not seek to influence opinion by selective presentation, but sometimes global opinion can be quite polarized. It may, therefore, fall outside the spectrum of debate in the United States or appear one-sided.

Watching America has no affiliation with, nor funding from, any organization or corporation. We intend to cover costs by running ads and receiving donations.

We invite you to change your homepage.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Forget Red vs. Blue — It’s the Educated vs. People Easily Fooled by Propaganda

The following article was written by Chris Hedges, a Pulitzer prize-winning reporter, is a Senior Fellow at the Nation Institute. His latest book is Collateral Damage: America’s War Against Iraqi Civilians.  The article was retrieved at alternet.org, and is a fantastic take on consumer society shifting into a hyper-visualistic orientation. You can read more of his work at Truthdig.

We live in two Americas. One America, now the minority, functions in a print-based, literate world. It can cope with complexity and has the intellectual tools to separate illusion from truth. The other America, which constitutes the majority, exists in a non-reality-based belief system. This America, dependent on skillfully manipulated images for information, has severed itself from the literate, print-based culture. It cannot differentiate between lies and truth. It is informed by simplistic, childish narratives and cliches. It is thrown into confusion by ambiguity, nuance and self-reflection. This divide, more than race, class or gender, more than rural or urban, believer or nonbeliever, red state or blue state, has split the country into radically distinct, unbridgeable and antagonistic entities.

There are over 42 million American adults, 20 percent of whom hold high school diplomas, who cannot read, as well as the 50 million who read at a fourth- or fifth-grade level. Nearly a third of the nation’s population is illiterate or barely literate. And their numbers are growing by an estimated 2 million a year. But even those who are supposedly literate retreat in huge numbers into this image-based existence. A third of high school graduates, along with 42 percent of college graduates, never read a book after they finish school. Eighty percent of the families in the United States last year did not buy a book.

The illiterate rarely vote, and when they do vote they do so without the ability to make decisions based on textual information. American political campaigns, which have learned to speak in the comforting epistemology of images, eschew real ideas and policy for cheap slogans and reassuring personal narratives. Political propaganda now masquerades as ideology. Political campaigns have become an experience. They do not require cognitive or self-critical skills. They are designed to ignite pseudo-religious feelings of euphoria, empowerment and collective salvation. Campaigns that succeed are carefully constructed psychological instruments that manipulate fickle public moods, emotions and impulses, many of which are subliminal. They create a public ecstasy that annuls individuality and fosters a state of mindlessness. They thrust us into an eternal present. They cater to a nation that now lives in a state of permanent amnesia. It is style and story, not content or history or reality, which inform our politics and our lives. We prefer happy illusions. And it works because so much of the American electorate, including those who should know better, blindly cast ballots for slogans, smiles, the cheerful family tableaux, narratives and the perceived sincerity and the attractiveness of candidates. We confuse how we feel with knowledge.

The illiterate and semi-literate, once the campaigns are over, remain powerless. They still cannot protect their children from dysfunctional public schools. They still cannot understand predatory loan deals, the intricacies of mortgage papers, credit card agreements and equity lines of credit that drive them into foreclosures and bankruptcies. They still struggle with the most basic chores of daily life from reading instructions on medicine bottles to filling out bank forms, car loan documents and unemployment benefit and insurance papers. They watch helplessly and without comprehension as hundreds of thousands of jobs are shed. They are hostages to brands. Brands come with images and slogans. Images and slogans are all they understand. Many eat at fast food restaurants not only because it is cheap but because they can order from pictures rather than menus. And those who serve them, also semi-literate or illiterate, punch in orders on cash registers whose keys are marked with symbols and pictures. This is our brave new world.

Political leaders in our post-literate society no longer need to be competent, sincere or honest. They only need to appear to have these qualities. Most of all they need a story, a narrative. The reality of the narrative is irrelevant. It can be completely at odds with the facts. The consistency and emotional appeal of the story are paramount. The most essential skill in political theater and the consumer culture is artifice. Those who are best at artifice succeed. Those who have not mastered the art of artifice fail. In an age of images and entertainment, in an age of instant emotional gratification, we do not seek or want honesty. We ask to be indulged and entertained by clichs, stereotypes and mythic narratives that tell us we can be whomever we want to be, that we live in the greatest country on Earth, that we are endowed with superior moral and physical qualities and that our glorious future is preordained, either because of our attributes as Americans or because we are blessed by God or both.

The ability to magnify these simple and childish lies, to repeat them and have surrogates repeat them in endless loops of news cycles, gives these lies the aura of an uncontested truth. We are repeatedly fed words or phrases like yes we can, maverick, change, pro-life, hope or war on terror. It feels good not to think. All we have to do is visualize what we want, believe in ourselves and summon those hidden inner resources, whether divine or national, that make the world conform to our desires. Reality is never an impediment to our advancement.

The Princeton Review analyzed the transcripts of the Gore-Bush debates, the Clinton-Bush-Perot debates of 1992, the Kennedy-Nixon debates of 1960 and the Lincoln-Douglas debates of 1858. It reviewed these transcripts using a standard vocabulary test that indicates the minimum educational standard needed for a reader to grasp the text. During the 2000 debates George W. Bush spoke at a sixth-grade level (6.7) and Al Gore at a seventh-grade level (7.6). In the 1992 debates Bill Clinton spoke at a seventh-grade level (7.6), while George H.W. Bush spoke at a sixth-grade level (6.8), as did H. Ross Perot (6.3). In the debates between John F. Kennedy and Richard Nixon the candidates spoke in language used by 10th-graders. In the debates of Abraham Lincoln and Stephen A. Douglas the scores were respectively 11.2 and 12.0. In short, today’s political rhetoric is designed to be comprehensible to a 10-year-old child or an adult with a sixth-grade reading level. It is fitted to this level of comprehension because most Americans speak, think and are entertained at this level. This is why serious film and theater and other serious artistic expression, as well as newspapers and books, are being pushed to the margins of American society. Voltaire was the most famous man of the 18th century. Today the most famous “person” is Mickey Mouse.

In our post-literate world, because ideas are inaccessible, there is a need for constant stimulus. News, political debate, theater, art and books are judged not on the power of their ideas but on their ability to entertain. Cultural products that force us to examine ourselves and our society are condemned as elitist and impenetrable. Hannah Arendt warned that the marketization of culture leads to its degradation, that this marketization creates a new celebrity class of intellectuals who, although well read and informed themselves, see their role in society as persuading the masses that “Hamlet” can be as entertaining as “The Lion King” and perhaps as educational. “Culture,” she wrote, “is being destroyed in order to yield entertainment.”

“There are many great authors of the past who have survived centuries of oblivion and neglect,” Arendt wrote, “but it is still an open question whether they will be able to survive an entertaining version of what they have to say.”

The change from a print-based to an image-based society has transformed our nation. Huge segments of our population, especially those who live in the embrace of the Christian right and the consumer culture, are completely unmoored from reality. They lack the capacity to search for truth and cope rationally with our mounting social and economic ills. They seek clarity, entertainment and order. They are willing to use force to impose this clarity on others, especially those who do not speak as they speak and think as they think. All the traditional tools of democracies, including dispassionate scientific and historical truth, facts, news and rational debate, are useless instruments in a world that lacks the capacity to use them.

As we descend into a devastating economic crisis, one that Barack Obama cannot halt, there will be tens of millions of Americans who will be ruthlessly thrust aside. As their houses are foreclosed, as their jobs are lost, as they are forced to declare bankruptcy and watch their communities collapse, they will retreat even further into irrational fantasy. They will be led toward glittering and self-destructive illusions by our modern Pied Pipers–our corporate advertisers, our charlatan preachers, our television news celebrities, our self-help gurus, our entertainment industry and our political demagogues — who will offer increasingly absurd forms of escapism.

The core values of our open society, the ability to think for oneself, to draw independent conclusions, to express dissent when judgment and common sense indicate something is wrong, to be self-critical, to challenge authority, to understand historical facts, to separate truth from lies, to advocate for change and to acknowledge that there are other views, different ways of being, that are morally and socially acceptable, are dying. Obama used hundreds of millions of dollars in campaign funds to appeal to and manipulate this illiteracy and irrationalism to his advantage, but these forces will prove to be his most deadly nemesis once they collide with the awful reality that awaits us.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Live MSNBC News Stream on Election Day

The importance of following the 2008 presidential election coverage is not lost on those who are employed.  In the interest of productivity, many employers frown upon having televisions in the office.  However, the internet provides an effective tool by which employees can view live election coverage during business hours.  Behold the live MSNBC News stream whereby viewers can stay informed on the election proceedings throughout the day:

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Religious Right Hypocrisy: Social Restriction and Economic Freedom

Capitalist Jesus

Capitalist Jesus

Two main tenants of the religious right wing movement are, if not in direct contradiction to one another, extremely inconsistent.  On the one hand the movement feverishly advocates for legislation restricting civil liberties in the name of Christian morals and values.  For example, if the religious right had its way, the following would be banned via constitutional amendment:  gay marriage, reproductive rights, privacy, pornography, etc.  These restrictive measures would take place to protect our supposedly Christian nation from the so-called disease of liberalism.  But on the other hand, the right wing vehemently opposes economic restrictions i.e. redistribution of wealth, higher taxes for the wealthy, etc.  They typically argue that charity ought to be left up to the individual, not the government.  Although conservatives purport that less government is good government, it seems to be ok for government to act on the behalf of Christianity in regard to social issues, but never economic ones.  However, in Matthew 6:24 it is written, “You cannot serve both God and money”.  In Luke 18:22, Jesus even goes as far as to say, “One thing you still lack; sell all that you possess and distribute it to the poor, and you shall have treasure in heaven; and come, follow Me.”  The clarity is undeniable, if you argue that government ought to advocate and legislate Christian social values, they ought to do the same for Christian economic values.  Unfortunately for right wing Christian conservatives, these values sound a lot like socialism, an ideology they would spit on if personified.  We’ll see if they would after the second coming.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Google Ad Planner Beta Released to the Public

Google Ad Planner Google Ad Planner

Google Ad Planner has finally been released to the public after many months of invitation-only beta testing. The search monster has undoubtedly accumulated massive amounts of accurate and insightful publisher data by offering free and easy advertising solutions with Adsense and Analytics.  Now media professionals can easily research and plan campaigns for free.  

Google Ad Planner Interface

Google Ad Planner Interface

This may frighten agencies, as it streamlines the planning process and removes elements of voodoo from the field.  But because the user interface resembles a spreadsheet, enough mystery shall remain to keep agencies safe.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

UK Buses to Slight God and Organized Religion with Advertising Campaign

Beginning in January 2009, 60 UK buses will be carrying blasphemous messages.  The British Humanist Association (BHA), has raised over £36,000 in order to fund the advertising campaign designed as an affront to organized religion.

No God Ad Campaign

No God Ad Campaign

This may likely create the same level of buzz and interest in transcendental subject matter as the “God Speaks” billboard campaign in the US.  In 1999 the Outdoor Advertising Association of America (OAAA) donated billboard space to carry the God Speaks messages which are now valued at about $15 million.

God Speaks Billboard

God Speaks Billboard

Whatever your views on the nature of either campaign, it is always good to see convtroversial messages that question standards and seek to improve societal well-being, whether that be to increase Church-going numbers or to provoke individual free thought and expression.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

New Budweiser American Ale Online Campaign

The new Budweiser American Ale interactive campaign appeals not only visually to target consumers, but also to appetite.  An oversized banner placement shows a pilsner glass being filled to the top with amber ale, as the foam rises to the brink of overflow, it neglects to breach in perfect pour fashion. 

Budweiser American Ale Advertisement

Budweiser American Ale Advertisement

Users who click through the ad are greeted by information about the brew and a bit of direction.  Budweiser provides a Google map through which users can find retailers, convenience stores, restaurants, and bars that carry or serve the new Bud.  Those who were annoyed by the elusiveness of Bud Select shortly after its introduction shall be duly aided by the utility of this map.

Budweiser American Ale Map

Budweiser American Ale Map

Check out the Budweiser American Ale website to find one near you.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Create Rich Media Banner Ads with Google Adwords for Free

If it weren’t impressive enough that Google had already stepped into the TV, Radio, and Print businesses, perhaps their continuing expansion into online display advertising won’t be much of a surprise. In an ongoing effort to streamline the planning, buying, and ultimate execution of marketing communications, Google now offers advertisers a way to develop graphical creative assets to supplement contextual text ads through Adwords.  In its inimitable style, Google provides a simple and easy process in which parties who can’t afford the appropriate level of investment for development of creative assets can piece together rich media interactive banner ads.  Although the initial capabilities seem relatively antiquated in terms of the final product (none of the options are particularly aesthetically pleasing), the potential is gigantic.  With this new service, Google takes one big step closer towards closing the gap between businesses and consumers, as middle men (designers, programmers, entire agencies) feel the cold chill of creeping irrelevance (unless of course emerging technologies are utilized and exploited, a rare feat indeed). 

Check out the tutorial video below:

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Google Saves Drunkards from Some Forms of Embarassment

Google is now not only the keeper of all of my electronic communication (gmail), directory queries (search), photos (picasa), video (youtube), scheduled events (calendar), and directions (maps), it is my sober conscience.  We have all been in the sticky situation of trying to justify or excuse emails sent in a drunken rage, so the Gmail team has developed a solution – Mail Goggles.  

Google Mail Goggles Test

Google Mail Goggles Test

Google Mail Goggles Settings

Google Mail Goggles Settings

It uses simple tests to ensure that you are of sound mind before shooting off a lover’s tirade or a madman’s rant at times when you are likely to be intoxicated.  Check out the Google Blog for details

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Gwen Ifill VP Debate Mod Criticized Unnecessarily

Because she plans to release a ‘pro-Obama’ book on inauguration day, many conservatives are claiming that Gwen Ifill is not the right choice for moderator of the Vice Presidential Debate tonight.  Having a financial stake in the outcome of the election is assumed sufficient motivation to jeopardize a clean journalistic record and successful career

Gwen Ifill

Gwen Ifill

Journalistic standards of ‘objectivity’ are absurd, for without context, knowledge cannot be communicated in a meaningful way.  No journalist is unbiased and people appreciate bias as long as it is disclosed.  Although they claim to be ‘fair and balanced’, Fox News is so popular because there is no confusion over what and whom they represent.  But since there is such ludicrous emphasis on impartiality, Gwen Ifill will likely over compensate her critical questions toward those whom she personally supports to quell critics’ concerns. 

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Man Destroys Mobile Phone

It is difficult for older people to keep up with technology and this video is a perfect example of the frustration that many of them feel.  In an act of rage, the professor/teacher destroys a student’s mobile phone for allowing it to ring too many times during a lecture.  While the student should not have answered the phone, the man’s reaction is indicative of his generation’s helplessness and isolation.  Get with the program old man, that phone was likely very expensive (it had customizable ring tones!)


Teacher Destroys Student’s Phone - Watch more free videos

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Call Tone Advertisements

Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a sweet movie deal).  Although I work in the advertising industry, the existing mechanisms of privately consolidated technological innovation prevent “any man” from developing the next big thing.  

Call Tone Advertisements

Call Tone Advertisements

Telecommunications giants have in recent years begun to offer subscribers the option to customize their call tones.  This is the sound that people hear while waiting for those whom they have dialed to pick up.  This is prime space for marketing communications.  The subscriber could fill out a profile describing their inner circle, or those most likely to call most often.  Telecommunications companies can then sell this inventory to relevant advertisers and kick back a portion to the subscriber in the form of a reduced monthly bill, free ringtones, screen savers, or applications.   Now, I admit that this idea is no intermittent windshield wiper, but it is an interesting way to lift a brand above the clutter, at least temporarily.  

EDIT

After having seen the effort exerted by these fellows, it is clear that inventions ought to be left up to ‘inventors’.  They had a similar idea, yet it was for inserting advertisements where the dial tone usually is heard.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Trick or snack cakes

Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways.  Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and & an XBOX 360 Prize Package” Sweepstakes (The idea is good but the name is not wordy enough).  

Hulk Hostess Halloween Contest

Hulk Hostess Halloween Contest

Although the idea sounds simple, the rules are far too complicated and almost definitely ensure that an individual’s efforts to win the jackpot will be fruitless (In Hostess’ words “The odds of winning are…small”).  The selection of winners is explained in the official rules, an excerpt of which follows:

On or about 10/27/08, an independent judging agency will conduct a random drawing from among all eligible entries… Potential winners will not be announced or notified of their status prior to the visits that will occur on Halloween evening. On Halloween evening, 10/31/08, between approximately 5:00 PM local time and 8:00 PM local time, a Hostess HULK representative will personally visit the home of each of the ten (10) potential winners at the address the potential winner submitted at the time of registering to enter the Sweepstakes… the Hostess HULK representative will either (A) knock on the potential winner’s door once or (B) ring the potential winner’s doorbell once. Potential Grand Prize Winner: If the potential Grand Prize Winner answers the door within ninety (90) seconds from the time that the Hostess HULK representative either first knocked on the potential Grand Prize Winner’s door or first rang the potential Grand Prize Winner’s doorbell and has in his/her hand a Hostess product or a 3″x5″ card that states “HULK OUT HALLOWEEN WITH HOSTESS,” the potential Grand Prize Winner will be presented with fifteen (15) sealed envelopes from which the potential Grand Prize Winner will select two (2) envelopes. If the potential Grand Prize Winner selects the two (2) envelopes that each contain a ticket of an identical image of a Hostess Hulk Cake, the potential Grand Prize Winner will receive the Grand Prize of One Million Dollars ($1,000,000), subject to verification, and an Xbox® HULK Prize Package and a Blu-Ray Hi-Def Prize Package. If the potential Grand Prize Winner does not select the two (2) envelopes that each contain a ticket with identical images of a Hostess Hulk Cake, s/he will not be eligible to receive the One Million Dollars ($1,000,000); but will still receive an Xbox HULK Prize Package and a Blu-Ray Hi-Def Prize Package and One Thousand Dollars ($1,000). The million dollar grand prize is funded through prize insurance and will not be awarded if the correct envelopes are not selected. See Rule 5 below for additional Prize details…NOTE: Failure by a potential winner to strictly comply with the requirements stated herein shall result in disqualification. If you are the potential Grand Prize Winner or a potential First Prize Winner, you must answer the door and participate personally. A family member or other representative may not participate for you. 

Boy that sounds like fun! Be sure to read the official rules before you enter, because what Hostess is likely doing is generating a list of leads towards which they can target direct mail and email campaigns.  The only people who will be more upset as a result of this campaign than those with inboxes full of spam,  are the children with candy sacks full of cupcakes.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Sympathy Clicks Please!

Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up to them and the resulting authentic clicks will be appreciated by both advertisers, publishers, and clickers.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Kid Rock ‘Warrior’ Propaganda at the Movies

Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front during the WW2 era has propaganda so blatantly been used in movie theatres.  NASCAR, The National Guard, and Kid Rock have placed a pre-roll spot in movie theatres featuring aggressive stock car racing clips, dramatic footage of soldiers or ‘warriors’ (although presented as saviors) doing their patriotic duty and kid rock barking out a song rife with bellicose jingoism.  I could barely sit through the movie after seeing this spot, I wanted to join the cause so badly.  However ineffective and douche-chill inducing this spot is, it is offensive and mischaracterizes the armed forces, American foreign policy, and quite frankly, NASCAR.  Most races are very uninteresting to watch and very rarely are spectators treated to a fiery airborne collision as is featured in the spot.  Watch the commercial below, check out the lyrics to Kid Rock’s “Warrior”, and decide for yourself whether or not it paints a fair picture of war, NASCAR, and good music.

YEAHHHHHH 

So Don’t Tell Me Who’s Wrong and Right When Liberty Starts Slipping Away 

And If You Aint Gonna Fight Get Out Of The way 

Cuz Freedom Is So Free When You Breathe Red White and Blue I’m Given All of Myself Cuz That’s What I Do 

And They Call Me Warrior 

They Call Me Loyalty 

They Call Me Ready to provide Relief N Help I’m Wherever You Need Me to Be 

I’m an American Warrior 

Citizen Soldier 

I’m an American Warrior 

Citizen Soldier 

Ahhhhh Yeahhhhh 

Citizen Solider 

I’d Never Leave Another Behind I Will Never Except Defeat I’m A Solider In War Civilian In Peace Cuz Freedom Is So Free When You Breathe Red White N Blue I’m Given All Of Myself How Bout You 

And They Call Me Warrior 

They Call Me Loyalty 

And They Call Me Ready to Deploy, Engage and Destroy, Wherever You Need Me to Be 

I’m An American Warrior Citizen Solider 

I’m An American Warrior Citizen Solider 

Warrior Citizen Solider 

Warrior Citizen Solider 

Ohhhhhhh Yeahhhhhh

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Unbiased Media Coverage for the First 2008 Presidential Debate?

The news media and respectable political blogs assert that the first of several presidential debates was a draw, as the following web pages illustrate.

CNN Debate Coverage

CNN Debate Coverage

MSNBC Debate Coverage

MSNBC Debate Coverage

Politico Debate Coverage

Politico Debate Coverage

However, in the effort to appear unbiased, the news media is actually persuading the viewing audience to tune in longer and with more fervor. The end game is to attract viewers and this would be very difficult if the election weren’t up in the air. Therefore, although polls are showing that Americans feel as if Barack Obama won the first debate last night, the news media reports that it was a stalemate of experience versus poise. Don’t be fooled by post-debate analysis, it is often partisans versus partisans, so clear victories are often spun to the advantage of either camp.  Here are some poll numbers demonstrating how America felt the debates panned out (Poll Results for First Presidential Debate: Obama Wins the Preliminary Polls):

 

CBS Insta Poll shows Obama won 39% to McCain”s 25% with 36% saying the debate was a draw.

Insider Advantage reports those polled Obama won 42% to McCain’s 41% with Undecided 17%

CNN reports voter opinions that Obama “did better” 51%, McCain “did better” 38%

The CNN poll showed men were evenly split, but women gave Obama higher marks 59% to 41% for McCain.

The CNN pollster noted a slight Democratic bias in the survey. Well, there just are more Democrats in the country. So more Democrats watched. However, this may also suggest Democratic enthusiasm which will help turn out the vote.

The MSNBC on-line (non-scientific) poll showed Obama winning the debate 52% to 33%. (But this is what one would expect from such a poll at MSNBC because of the nature of its viewers.)

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Best Communication and Politics Blogs

The best sites from which I gather research and keep up to date on all things in the communications business and in politics are as follows.  Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:

 

 

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Online Video Costing Structure

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and encourage an action, ought not be charged by impressions, but actions.  Online video is not television, user behavior and interactivity crosses the threshold of being ’spoken to’.  Costing structures ought to fall in line with this reality.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Branding vs Direct Response

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies. Creative message execution and marketing goals can be split down the middle in terms of branding and direct response. Branding creative messages attempt to connect the product or service symbol with emotion or a certain attribute. Branding goals include but are not limited to raising awareness, differentiation, etc. Direct response creative messages have an explanation of the product or service and a strong call to action. The marketing goal of direct response is driving or increasing sales.

Dow ‘Human Element’ Branding Commercial

Craft Lite Cutter Direct Response Commercial (Blank slate at end is for unique phone number or URL for different channels, markets, etc.)

Because branding creative messages are usually more expensive to produce and reach for an end goal more transcendent than driving sales, they require more premium placement. Premium placements include home page takeovers, front page of newspapers, primetime television spots, etc. These premium placements are very pricey. Direct response creative messages are cheaper to produce and are usually placed on remnant inventory. Remnant inventory includes unsold ad space and less prominent ad space. Because this space is much cheaper to buy, direct response initiatives can have a high ROI. The trade off is in brand equity. For strong brands, DR initiatives must be careful not to neglect the brand.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of Garcia’s “The New Mainstream”

America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion. What was once often depicted as synonymous with whiteness, America is now becoming increasingly aware of its diverse and multifaceted populace.  He argues that businesses must recognize and acknowledge the transformation that is occurring at an ever increasing pace.  This transformation and its subsequent embrace are assumed to be an ultimately positive thing, for according to Garcia it is the realization of what America is at its foundation.  Although the tone with which he discusses the matter is overtly altruistic, he does briefly address criticisms and concerns. Nevertheless, he raises very intriguing arguments and examples that demonstrate the sound practice of integrating ethnic and multicultural insights into marketing initiatives. 

Garcia points out that the new mainstream is not something that is projected to occur in the future; the transformation is and has been occurring for some time.  In fact, change is not only being observed in terms of demographic composition in the form of growing African American, Asian, and Hispanic market segments, but also of the level of willingness that businesses have to communicate with these segments in a sincere way.  This isn’t all that surprising considering the increase in buying power that these ethnic segments have been experiencing.  The trends that Garcia discusses all seem to lead to a nation characterized by tolerance, equality, and diversity.  For instance, youthful knowledge workers are purported to be those that create and maintain societal infrastructure and systems in the information age.  These are also the people that tend to be more tolerant and are attracted to thriving cultural centers where their creativity and diversity can be appreciated and celebrated. New York City is an example of this phenomenon and it is no coincidence that it is also a major commercial market. In order to reach multicultural and ethnic segments, marketers must tap into the mentality representative of these youthful knowledge workers. Tolerance, creativity, individuality and an enthusiasm for new experiences characterizes the spirit of the new mainstream. Beyond these characteristics lie distinguishing factors and insights among various ethnic groups that can be extremely valuable in making connections. It is necessary to make more of an effort than simply translating a radio commercial into Spanish or placing a black woman in an advertisement, especially if such messages were originally created for the general market.  For many Hispanics, the English language is used for more rational decisions, while the Spanish language is reserved for those that are more emotional.  This insight can be very useful in making media and content decisions when communicating to Hispanics. The fact of the matter is that ethnic segments have extremely varied and unique characteristics, rendering general market messages largely ineffective at making authentic and sincere connections with these segments. 

Because media helps to shape our perception, it is important that there be elements of reality represented in order for it to maintain its relevance.  Therefore, many advertisers whose main objective it is to maintain relevance have embraced the new mainstream.  Garcia says that this will increase the pace at which the new mainstream becomes established.  Because many times brands require a positive portrayal, integrating these positive portrayals with ethnic insights and spokespeople will inevitably lead to the replacement of outmoded and xenophobic views with those of positivity and tolerance.  From a social perspective, this is the most positive outcome one could hope for in the advent of multicultural marketing.  However, it will be difficult to overcome the distortion of the news media which tend to reinforce negative stereotypes by way of its content.  Garcia addresses one hot button topic often discussed by the news media: illegal immigration. He argues that a long term perspective reveals that illegal immigrants actually contribute more to society than they withdraw from it.  However, his discussion appeared to be more preoccupied with justifying their use of public services rather than determining what the best course of action might be for improving the legalization process.  Regardless of messages in the news media, businesses are catching on that the new mainstream is here. 

 The new mainstream is ascending in business consciousness.  Garcia discusses numerous instances in which businesses have reached out to ethnic segments.  Examples of attempts to reach the multicultural market include dolls, cosmetic surgery, and music.  No longer are children limited to white Barbie dolls, for dolls of all ethnicities and backgrounds are available.  Cosmetic surgeons have noticed that ethnic women are no longer seeking Anglo features while white women are seeking ethnic features.  The popularity of rap music has become an interesting conundrum, for its original ferocity has been somewhat marginalized by its involvement in the very establishment it once railed against.  Nevertheless, these examples demonstrate trends and realities that marketers must take into consideration when trying to find out how to add value to their bottom line.  The areas of the most growth in terms of numbers and buying power are in ethnic segments.  These segments are not accustomed to being spoken to directly with a sincere and authentic desire to understand them.  Therefore, if a company makes the effort to understand ethnic segments and reaches out to them in meaningful ways, relationships will likely be forged.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of Halter’s “Shopping for Identity”

It has been established that within a consumer society an individual’s identity is largely determined by the purchases that he or she makes.  Efforts in advertising have been successful in programming people to think of consumption as a way of life, within which choices can be made to differentiate oneself.  Arguments can be made in support of or against such a system.  For instance, although an individual has an excess of expressive options, obligations to communities have weakened in depth and purpose.  It is within this framework that Marilyn Halter discusses the positive and negative aspects of ethnicity in the context of marketing. She comes to the conclusion that utilizing ethnicity in marketing is a positive step in the direction of validating different cultures and including people of various backgrounds in the dialogue of popular culture.

The perspectives with which these issues are addressed are integral to the light in which they are cast.  Critics of consumer society would argue that integrating ethnicity into marketing messages would cheapen the authenticity with which ethnic people identify.  Attaching ethnicity to the simple expression of making a purchase seems to spoil the ongoing narrative that develops a common cultural consciousness. Although marketing towards ethnic segments spreads awareness of different cultures while welcoming diverse populations to participate in consumer society, it does so at the expense of these populations’ exclusivity and distinctiveness.  One result of opening ethnicity to the standards of the marketplace is to allow individuals to identify with and express themselves in terms of any ethnicity, regardless of the individual’s particular cultural or racial origin.  Culture and ethnicity thus transcend communities from which they are derived.  Halter elaborates on Herbert Gans’ explanation of this phenomenon of ‘symbolic ethnicity’ as “…the notion of a low-level ethnic identification based more on symbolic structures that represent a nostalgia for traditions than on communal demands or organizational affiliations that require a more intensive commitment” (79). She goes on to say that symbolic ethnicity is usually manifest in leisure activities such as dining and festivals, which are accessible to and available for all to experience and embrace.  The danger lies in cheapening the historical importance and relevance of different cultures by selectively highlighting certain portions. However, it is also this accessibility that helps to build an understanding and appreciation for commonalities as well as unique qualities amongst different ethnic groups.  While introducing ethnicity as a major factor in marketing seemingly leads to several destructive consequences, the alternatives are to disregard it as unimportant or to consider it sacrosanct.  But ignoring ethnicity in marketing is ludicrous from a business standpoint, for it is fairly obvious that ethnic insights are extremely useful in reaching particular segments.  Also, there is considerable evidence to suggest that nothing is sacred in a consumer society.

Attempts to increase business through use of antiquated mass marketing methods will prove to be unsuccessful. For those who command budgets to be allotted towards marketing communications, it is essential that a shift from mass marketing to segmented marketing be recognized and embraced. Basic demographic and geographic aspects are the simplest manifestations of segmented marketing. However, using ethnic insights in segmented marketing is an extremely useful way to connect distinctive buying patterns to deeply rooted cultural sentiments. No one aspect of common experience can fairly be excluded when trying to reach a particular audience. In fact it is the job of the marketer to appeal to primal emotions in a sincere way.  For example, outside of the success that HallHallmark has enjoyed with its ethnic greeting card lines targeting specific ethnic groups, they have launched a line called the Common Thread Collection. This collection focuses on unity and cultural awareness.  It has been most fervently received by Caucasians, perhaps revealing a universal hunger for culturally relevant products that enhance the richness of everyday activities (like buying a greeting card).  There are many ways in which marketers can use ethnicity in appealing to specific groups.  For instance, marketing communications using the native tongue of the audience sought in a medium that they frequently visit shows the audience that an effort has been made to communicate with them outside mainstream mechanisms, potentially garnering a level of respect and sincerity in the relationship between the two parties. Communicating relevant content in the right way will extend to the audience an understanding that will theoretically translate into increased sales.  As it is the marketer’s job to connect brands with insights, it is only natural that ethnic insights be used in communications targeting particular segments.  Behavioral and basic demographic insights can provide tremendous guidance when attempting to reach a particular segment, but ethnic insights provide something of much greater quality and durability.  Using behavioral insights may be appreciated by consumers, but correctly integrated ethnic insights can achieve transcendence for a brand.  Many aspects of culture are timeless and deeply rooted in tradition, suggesting that if these aspects are connected to a brand it will be likely that they too will take on timeless characteristics.

Regardless of the assumptions underlying consumer society that are criticized, the fact remains that it is the paradigm within which marketers must operate and attempt to communicate.  Therefore, realizing the concerns that people have about integrating ethnicity and culture into marketing communications can only help marketers to approach the issue with the utmost respect and caution.  When developing a campaign utilizing ethnic insights it is important to maintain a balance between a sincere understanding and cultural awareness with the ultimate goal of increasing business.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Basic Steps for Developing an Advertising Strategy

1.  Defining the business problem

a.  Every ad problem starts as business problem, but not every business problem has an ad solution

b.  Problem usually revealed through symptoms

c.  Negative problems - ‘true’ problems

d.  Positive problems - ‘opportunity’ problems

2.  Interrogating the marketing mix - not just advertising

a.  Distribution

b.  Pricing

c.  Product

d.  Promotion

•  How can these elements help solve business problem?

3.  Analyzing the brands total marketing situation

a.  Opportunities and threats

b.  Technology change

c.  Social trends

d.  Political/ legal change

4.  An analysis of the consumer’s relationship with the brand

a.  Don’t mistake target audience with current customer profile

b.  Don’t define target audience in only demographic terms

•  Qualitative research

a.  Set of hypotheses

b.  Must answer a ‘big question’

c.  The issue is the relationship between brand and consumer

5.  Deriving a realistic role for advertising

a.  More than just increasing sales

b.  Provide a desirable alternative

6.  Defining the advertising objectives and strategy

a.  Advertising objectives:

•Awareness

•Trial

•Informing or education

•Change attitudes

•Reminding

•Addressing image or identity

•Conveying specific message

b.  Marketing objectives:

•Market share

•Penetration

•Sales

•Distribution or category growth

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of Poteat’s “Polanyian Meditations: In Search of a Post Critical Logic”

In Polanyian Meditations, William Poteat attempts to combat the ill effects of the mistakes made during the Enlightenment.  These mistakes have brought to modernity the dangerous likelihood of nihilism or a lack of standards for morality, truth, and knowledge.  The explanations for this problematic drift into nihilism are as follows.  The lack of an accurate representation of Christianity from its beginning has led to confusion and contradictions concerning man’s creative capabilities and limitations on those capabilities.  The ancient Hebrew narrative, upon which Christianity was built, forms a worldview with the spoken word as its basic metaphor.  The spoken word is a dynamic process, therefore implying that the world, too, is dynamic.  According to the Hebrew narrative, just as God spoke the world into existence, so was man, only in God’s image.  This means that man has the creative capacity for speech, just as God does.  However, seeing as how man is not exclusively a creator, he is limited by his creature status.  Within this model there is room for progress and freedom, as well as built in limitations on human action from which morals and ethics could be derived.  Unfortunately, western philosophy has not operated within this model.  The pervasive model of Christianity that has helped to bring about the crisis of modernity can be labeled as Platonized Christianity.  The effort of the early Christian church to combine Greek concepts and Biblical teachings, so as to make for an easier transition, has led to confusion and contradiction regarding human action and limitation.  Both the Biblical and Greek models for reality took the word, only the Biblical was spoken while the Greek was written.  The Biblical model is dynamic with a limited creative capacity for man.  The Greek is static where man is part of an unchanging natural order.  Both models can follow logically independently, but become incoherent when combined.  Confusion ensues when, as in modernity, man realizes his capacity to change his environment.  This is consistent with the Biblical narrative; however, it contradicts the Greek conception of an unchanging natural order.  Once radical human creativity is discovered, an unchanging natural order, the basis for human limitation, no longer makes sense.  The Reformation was partly an attempt to purge Christianity of Greek concepts, which was not a complete success, although human creativity was understood more fully.  This new found sense of human creativity coupled with a lack of order or limitation on human action has led to the nihilistic future that modernity faces.  The way in which this relates to the Enlightenment is that these contradictions in Christianity went unnoticed by Enlightenment philosophers who basically shaped the ideology of modernity.  The contradictions and fallacies inherent in their theories can explain the thoroughgoing secularism of modernity as well as its nihilistic future.  However, the contradictions in early Christian theology can not explain fully the mistakes made in the Enlightenment.  Something that Poteat is more concerned with is that of the danger of becoming too visually oriented.  The invention of the printing press in the mid-fifteenth century led to the possibility of widespread literacy.  This dramatically altered perception of the world.  An oral culture communicates in a very personal manner, seeing as how communication must take place face to face through speech.  Oral cultures tend to be more spiritual and emotional while thinking and expressing themselves in imaginative and poetic ways.  A literate culture is very visual.  Communication takes place on more impersonal terms.  Literate people become more materialistic which leads to a dramatic decline in spirituality and religiosity.  Thinking is more analytical and abstract, due to the fact that memory is not as important because a vast amount of information is available at once to reference.  This analytical and abstract way of thinking was a corner stone of Enlightenment thought.  Enlightenment philosophers tried to extend the success of scientific method to other areas of human experience.  They over abstracted to the point that context was lost.  Knowledge was considered something that could be understood completely independent of context, as well as any human point of view.  They distinguished sharply between absolutely proven facts and unproven opinion.  This idea of objectivism has been very damaging.  Since the seventeenth century, the Enlightenment standard of knowledge has not only declared religion and morality as matters of opinion, but science as well.  Nothing can be absolutely proven by the Enlightenment standard; therefore there can be no truth or knowledge.  This positivistic thought, born of a literate and therefore visual orientation, is what has led to the nihilism that modernity faces.

The blame for this problem of nihilism, according to Poteat, falls largely on the shoulders of a culture’s extreme visual orientation.  He demonstrates this with a comparison between an oral/aural oriented understanding of necessity and contingency and a visually oriented understanding of necessity and contingency.  The way that logic is spoken about and the words used to speak of logic are determined by the orientation that is held by one who practices logic.  There are many fundamental words that are used to describe reality or the hanging-togetherness of things.  Poteat mentions ‘form’, ‘order’, ‘reason’, and ‘meaning’ as examples of such words.  However, he is chiefly concerned with the words ‘necessity’ and ‘contingency’, which he argues take on radically different meanings when viewed through a visual picture and an audial picture.  Poteat begins by formulating a visual picture within which he can reflect.  He abstracts a picture of himself running as if captured in a photograph.  This abstracted picture of the seen world is that of an enduring, unchanging, static, eternity.  In his visual picture, all of the objects within it are co-present with one another in an a-temporal manner.  These objects are not related causally, or by motif, but simply by being co-present in this frozen, eternal, instant of time.  The picture of sight disallows causation because the world tends to become a collection of separate snapshots disconnected from one another, resulting in misunderstood, unconnected change.  Poteat says the abstract reflection of sight is “…the power to see in an instant without temporal thickness an at once finite, static, and eternal (visually) spatial configuration whose “parts” are determinate and simultaneously co-present with each other.” (65). The visual picture abstracts knowledge from time as well as context.  He then attempts to form a similar picture of hearing.  This is not possible however, because no sound can be heard in a dead slice of visual space.  This type of picture leaves no room for a sound to be heard.  Although seeing takes place in time, one still has the ability to abstract a picture and freeze it a-temporally.  Hearing also takes place in time, but one cannot abstract an instant of sound and freeze it a-temporally.  Poteat acknowledges this and moves to create a new picture of hearing manifested in music and lively speech.  The particulars of musical notes and lively speech are not related in visual space, as was the picture of seeing that Poteat described, but they are related in time.  One particular or moment does not cause the next nor is one particular or moment caused by the one prior.  Each moment pretends the next which retrotends the former.  This is the dynamic process of music and lively speech acts which can not be considered static as a picture of seeing is.  These are the pictures of seeing and hearing with which Poteat works to explain his contrasts between the meaning of ‘necessity’ and ‘contingency’.  Poteat begins his contrast by looking not to the modern usage of the words ‘necessity’ and ‘contingency’, but by seeking deeper meaning within their etymology.  The Latin roots of ‘necessary’ translate as ‘not to go’, ‘inevitable’, or ‘unavoidable’.  Within the original meanings of the roots of the word ‘necessary’ are the definitions of the idea of permanence.  The Latin roots of the word ‘contingency’ translate as ‘to happen’ or ‘to befall’.  Within the original meanings of the roots of the word ‘contingency’ are the definitions of the idea of not just occurring, but occurring by chance or luck.  In the picture of seeing, all of the objects present within the eternal slice of dead visual space appear to be necessary to one another in that they do not go away from one another.  This picture is a-temporal.  In the picture of hearing, contrastingly, the idea of temporality is a necessity, seeing as how a musical melody or a speech act cannot be isolated within a dead slice of visual space.  Poteat wants to be able to speak of logic in a way more conducive to the picture of hearing.  Since modernity has found itself appreciating above all others the picture of seeing, Poteat claims that this influences it to conceive of the world in a more static fashion than is accurate.  He says, “The “logic” of that account of seeing lodged in the imagination and acritically relied upon, weighted toward eternity, being, essence, and necessity, has the overwhelming power to predispose us toward a conception of things in which the eternal, unchanging, and static is superordinated “ontologically” and “axiologically” over other conceptions.” (63). There needs to be a more accurate representation of the conception of the world that establishes necessity while recognizing contingent possibilities.  This picture is not provided by seeing alone, but by the picture of hearing which presents a more dynamic conception of the world.  The picture of seeing, when raised above other senses, leads to an abstraction from those senses as well as a complete experience with reality.  For example, this is what has happened since the Enlightenment, in modernity’s obsession with objectivity.  Much of sense experience has been lost in the search for objective empirical truth through the elevated picture of sight.  Poteat uses the examples of music and lively speech to construct the picture of hearing in which necessity and contingency can be recognized and through which a dynamic reality can be conceived.  Music gains necessity by the fact that it is governed by a scale that only allows a finite amount of compositions to be conceivably created.  It is relatively contingent in that it is not static because it takes place temporally.  This to say that no piece of music can be heard in its entirety at once, therefore it is subject to at least a relative contingency.  Lively speech provides a different picture of hearing.  Although it has necessity by virtue of it being governed by grammatical, syntactical, and semantic themes, lively speech provides for a different kind of contingency.  The picture of hearing as modeled by the lively speech act presents an absolute contingency.  Lively speech is absolutely contingent upon the person who speaks, which in turn makes that person exist as such.  Being a person in time while engaging in speech, a lively act created out of one’s mindbodily being in the world, is absolutely contingent.  Poteat says, “…my actual mindbodily existence as in this moment a speaking speaker is contingent: contingent in the sense that my very being at this moment, though it has the character it has in virtue of the motifs that reign over it, exists because of my act of taking myself up and apart from which act I would not exist as what and who I am.” (95).  Speech has necessity through the rules that govern it, but it gets its contingency through the act of a person taking it up and owning words of their own before others.  This act of actually being a human is contingent.  Poteat claims that this distinction between the picture of sight and the pictures of hearing can be traced back to a divergence between Greek concepts and Hebraic concepts, as was referenced earlier.  Both the Greeks and the Hebrews took the word as their basic metaphor for reality.  The Hebrew’s word was dabhar.  The word dabhar is translated as not only a word but also a deed or an event in time.  This word can also be called a performative.  A performative creates something, as long as spoken by one with appropriate authority to do so, that had up until its utterance not existed.  An example of a performative being used would be in that of a wedding ceremony by a priest.  This idea of performative words is grounded in the Hebrew conception of a paradigmatic speaker who faithfully, personally, and contingently speaks worlds into existence.  This speaker, Yahweh, chooses from contingent possibilities, the words to use to create a world.  Men have the same capability minus the faithfulness in this Hebrew conception.  The word which is always that of the paradigmatic speaker, Yahweh, remains living in a dynamic manner.  Yahweh’s dahbar is spoken forth, contingently, into a contingent world where the world created had hitherto not existed.  This basic metaphor for reality shapes the minds of men in a manner that allows them to think of a dynamic world.  Since they were created in the image of God, a personal and faithful speaker, they too have similar abilities.  Although men have not the faith of Yahweh, they can depend upon his faithfulness.  For example, experimental science is possible if men can depend upon a faithful Yahweh.  Men have the capability of creating worlds and accomplishing progression.  The world is modeled after a faithful paradigmatic speaker.  The world receives necessity through the vehicle of the speech which the speaker takes up as their own.  But it is the action of taking the speech up as their own that allows for absolute contingency, for this is what allows human existence.  This Hebraic conception of the world leads to a sound based understanding of ‘necessity’ and ‘contingency’.  Contrastingly, the Greek conception of the word as the basic metaphor for reality, logos, reflects a different type of word.  Poteat mentions several different types of uses for the word logos but seems to settle upon the definition of ‘to gather’ or ‘to arrange’.  This implies a certain external value that Greeks attribute to words.  They are things, unlike the Hebraic dabhar which is issued forth and used to effect.  The reason that the Greeks may not have appreciated the spoken word as much as the Hebrews did is due to the faster process by which Greek society became literate.  Their alphabet was easier to understand, read, and write than was the Hebraic system of syllabaries which was chiefly used in ritual.  Long after the Old Testament was written down, the Hebrews still existed in an oral culture, unlike the Greeks who became literate quickly thanks to an easily used written system.  The metaphorical word for the Greeks, being written and therefore visual, was static and eternal.  Poteat says of the Greeks, “…words get their meaning in being parts of an ‘immutable and impersonal mode of discourse’ through which they are related ‘to some ultimate principle of rational order in the universe, to the logos‘.”(115).  This picture is very similar to the picture that Poteat abstracted of himself running.  The word for the Greeks exists in an unchanging text, the particulars of which are all equally accessible at any given moment.  This is to say that all particulars of the word are simultaneously co-present and therefore, necessary.  This conception of an unchanging, natural order or of a finite text does not allow for contingency, but provides a thoroughgoing necessity.  Given what is known of the capacity for human creativity, this model for reality can only lead in one of two directions.  The first is that of the path of modernity.  When humans realize that the paradigm under which they exist is not reflective of their actual existence, the paradigm will make no sense and change will occur, either in the form of a new set of meanings for necessity and contingency or a radical breakdown altogether.  This radical breakdown can be understood as nihilism or a loss of standards for knowledge, morals, and truth.  The second of possibilities is that of an entrenched non-progressive culture that, having not understood the capacities which could allow for change and improvement, would remain in a comparably destitute situation.  While in the Hebraic conception of reality both necessity and contingency can coexist in a dynamic order, the Greek conception only allows necessity.  Greek thought allows only for deduction as opposed to the induction of modern western science and philosophy.  The visual orientation of the Greeks does lead to the differing meanings of necessity and contingency and at quite the detrimental cost to thought and creativity.  A visual orientation either leads to static or chaotic results.

The nihilistic situation in which modernity finds itself can be explained by the mixing of both Hebraic and Greek concepts which when combined become incoherent.  This incoherence leads to a breakdown of an accurate understanding of reality which Poteat thinks can be provided by a realization of the Hebraic concept of a dynamic world based upon the metaphor of the spoken word given by the paradigmatic faithful speaker.  Within this conception of the world, much can be accomplished.  The Enlightenment mistake, due to reliance upon a visual orientation, assumed that knowledge and truth were objective due to their understanding of such issues as being part of a large, finite, immutable text.  This conception has since broken down any kind of standards for knowledge due to the fact that it is impossible to absolutely prove anything in the manner in which Enlightenment thought aimed to accomplish.  The dualism of objectivity and subjectivity is not acknowledged in the dynamic conception of reality provided by the Hebrews.  Obviously, all of this can account for the unfortunate contemporary situation in which it is seemingly impossible to find consensus among people on issues that require a standard of knowledge, morals, and truth.  The uniquely human capability for speech is what knowledge, morals, and truth can be derived from.  Modern problems surrounding issues such as marriage, abortion, aesthetic expression, and community can be reconciled by escaping nihilism through an effort to recognize and appreciate an oral orientation that has been subordinate to the visual orientation that is responsible for the foundation of modernity’s crisis.  The only way to do this is to form communities at the local level that will be conducive to a way of life that does not rely so heavily upon sight while encouraging personal oral communication.  The modern breakdown of community can be explained by the overarching contemporary value of individual expression brought about by the development of a consumer culture.  Aesthetic expression, linked directly to a visual orientation, replaces a utilitarian expression when production reaches remarkable highs in a free market society with a strong work ethic, as was the case with western societies.  The main goal of individuals in a consumer culture is to express themselves in the most aesthetically pleasing manner that they see fit, usually by buying this thing or that.  This highly materialistic objective does not adequately replace the righteous functions of humans.  Modern people have not only experienced a breakdown in the bonds of community brought about by radical individualism, but they have also lost their roles and functions through which they could derive a just purpose for simply being.  A restoration of community would not only provide for a better setting in which oral, personal communication could thrive and therefore, purpose as well, but also the isolation that individuals within modernity’s context experience could be eliminated.  If these communities were established and people began thinking in less visual terms, many of the ills of modernity could be righted.  An increase in the divorce rate over the past few decades could be reversed if purpose were restored to the institution of marriage.  First and foremost, marriage would be understood as an obligation not only to one another, but also to the community and God.  Among these obligations would be the responsibilities of procreation for the purposes of populating the rapidly decreasing indigenous population.  Both mother and father of these children, as well as the surrounding community which would include several generations so as to solidify and pass along generation crossing narratives, would have significant roles in the raising and education of the children.  This situation would greatly improve upon the modern one in which either the mother primarily raises children on her own or institutions such as day care and public education raise the children.  These purposes would sustain a marriage and family throughout a lifetime, unlike the unstable basis for marriage in modernity, romance.  Another issue which could finally be addressed would be that of abortion.  Given the communal situation in which people would find themselves, a close knit, lifelong educational growth process including generations of family, friends and neighbors, unexpected teenage pregnancies or unwanted pregnancies in general would be unlikely to occur.  With an educational focus on the biblical virtues of faith, hope, and love people will be able to trust in the faithful speaker, God, that there is an order to the world, hope for a better future, as well as love one another due to the fact that no one can know everything therefore judgment can’t be passed, although helping one another is imperative.  From these virtues, behavioral traditions can be derived and established over time which will eventually lead to a situation within the community that would be helpful to those with unexpected pregnancies while lowering drastically the likelihood of a teenage pregnancy.  These are just some of the explicit changes that could occur if communities arose that fostered a sound based orientation.  By shifting away from a visual orientation, many comforts would be lost, but standards for knowledge, morals, and truth could be found.  By realizing the full capability and implication of speech, people could accomplish much more.  The political bickering over seemingly trivial nonsense could end and a truly meaningful public discussion could begin regarding issues such as how to apply and adapt the biblical narrative in a way that would be helpful in changing the direction in which modernity is faced.  Once it is realized that the world is dynamic, yet ordered, debates such as ones concerning evolution can end.  As soon as the implications of this joyful message are appreciated in an accurate manner an advantageous progression can occur in theology, politics, and in the daily lives of every human being.  Although skepticism, provided by modernity, suggests that this scenario is unlikely to occur due to the tendency of modern people to apply Enlightenment thought, which would dismiss this argument of Poteat’s as religious in nature and therefore opinion, one must still recognize the theory in question provides for an understanding of reality hitherto unknown to modern people.  Poteat presents an argument that not only accounts for an element of experience, obviously underappreciated and unrecognized by modern people, which is grounded in an extensive acknowledgement of ontological and epistemological concepts but also provides for an answer to the questions that many people ask regularly.  It seems that many people in modernity seek to fill a void that has been created by a lack of appreciation for the sound element of experience which is responsible for concepts such as God and spirit.  Many question whether their existence is meaningful.  Given an appreciation for the oral facet of human experience, according to Poteat, a sense of being as well as standards for knowledge, morals, and truth can be found.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Media Coverage of the Iraq War in 2006

When research commenced for this paper on the tenth of April, 2006, the number of deaths occurring as a result of the war in Iraq had risen to estimates of more than 130,000.  This number includes both American and Iraqi fatalities ranging from American military suicides to Iraqi civilian deaths.  The economic toll on America causes concern and angst, as well.  Nearly three hundred billion dollars have been spent waging the war in Iraq.  Such figures surely stir consternation amongst the world’s nations, if not within the United States itself.  But American mass media outlets rarely shed light on the aforementioned sobering facts.  Although seemingly un-American foreign mass media outlets appear to stand in opposition to American foreign policy, they do provide an informational alternative to the consolidated corporate-owned American media.  What follows is an examination of how major American news websites compare to alternative and foreign news websites in their respective coverage of the world’s changing views of America due to its “War on Terror”.

American mass media outlets focus a lot of their attention on issues other than the affects of the war on terror on the world’s opinion of America.  Rarely, if ever, are stories concerning America in the context of the world featured.  On the news websites of CBS, ABC, and NBC, articles are separated in to categories such as world, U.S. news, entertainment, health, politics, and weather.  Although this may make it easier for consumers to navigate these websites, no additional categories allow for news stories concerning world opinion of America.  America is a separate entity from the world, it is not a nation in the world, or so the categorization would imply.  The focus of American media on chiefly American issues is not necessarily a bad thing.  The content of the reporting, however, does not tackle the most important of issues but rather is saturated with celebrity gossip, shocking stories, and is shortened by lengthy commercial breaks.  If American media focused on the important issues facing the nation, more reports would focus on the consequences of and reactions to our involvement around the globe.  But it appears as if American media could care less about what is happening around the world, as is referenced by its minimal coverage of the nearly 90,000 victim earthquake that occurred in Pakistan in October of 2005.  Each news organization praises themselves incessantly for operating without bias and reporting the news fairly.  But the media’s pro-American bias can be seen easily by their avoidance of stories that point out or imply that the world may disagree with certain U.S. policies.  This absence of different sides of the debate leaves the news consumer only partially educated, if not misinformed.  The reasons for such dishonesty can be argued elsewhere, for the purpose of this paper is to reveal the American news media as being nothing much more than an entertainment show with bright lights and sound bytes as its crutches as opposed to the democratic burden of informing the public, while offering an alternative source of information on the internet which can be found to represent many views.

American news websites can be a fine source of information if the information being sought after is that of American interests, or in the case of the war on terror, information meant to keep the American public in the dark.  The war on terror is covered in an interestingly vague and shallow way.  Stories that offer a look into the effects of American intervention around the world in the name of fighting terror are not often presented.  This is especially true of television news broadcasts, with which this paper is not chiefly concerned because the argument of this paper can be seen especially clear even if watching a minimal amount of television news broadcasts, hence making a paper devoted to the subject unnecessary.  Studying American news websites, however, allows for a focus on the content of the news rather than its presentation, which seems to be the highest priority of television news.  On American news websites, although a majority of featured stories are supplied by the Associated Press and thus create a consolidated rather than a diverse and democratically natured source of news, stories can offer slightly more insight if articles are read in their entirety.  But if one merely scans headlines and articles, which would be analogous to watching the news on television, it can be clearly seen that American news focuses heavily on insurgent attacks and suicide bombings as opposed to economic development in Afghanistan, the developing government in Iraq, anti-American sentiments throughout Europe and the Middle East, and other pressing issues of interest to the American public.  This sensationalist news could be a springboard for discussion of the world’s deteriorating opinion of American action.  For instance, in a recent article entitled ‘Pakistan Bombing Kills At Least 41′ on ‘CBSNews.com’ that reports a suicide bombing in Pakistan, only one sentence is devoted to explaining a possible motivation for the attack, that being Pakistan’s alliance with America.  The article states, “Karachi has been the scene of several bombings and other attacks since Pakistan became a key ally of the United States in its war on terror after the Sept. 11, 2001, attacks in America.”   In an article of nearly thirty sentences that describe the gruesome scene that this bombing was, it is a discredit to the American media that not more was said of the general attitude in the region, which undoubtedly has been growing more negative.  In an article found on ‘CNN.com’ which reports a rocket attack on an Afghani school, an American soldier is quoted in predictable fashion reiterating the evil nature of the enemy and how they will be brought to justice.  Although this point is agreeable seeing as how a Taliban fighter attacked and killed school children, the article’s serious and worrisome subject matter could have been used to do more than describe a grisly attack while repeating the American objective in Afghanistan.  The articles referenced are not brought to light in an effort to deny that articles from time to time are written that feature certain demonstrations with opposition to American policy in mind.  For instance, the recent Italian election in which Berlusconi, a strong ally to President Bush, was defeated by a candidate that was strongly opposed to involvement in the Iraq conflict, it could be seen that Italians are against participating in the war.  But an ‘MSNBC.msn.com’ news article states, “…Italians were mainly preoccupied with finances, not Iraq, when they cast their ballots Sunday and Monday.”  So even though an important message of opposition is sent by the Italian voters, it is twisted to appear as if Berlusconi was ousted because of poor economic performance, exclusively.  It is important to realize that even though the American media may hint at world opinion in relation to the war on terror, it is presented in a biased fashion that promotes American sentiments.  If one were to only receive news from American sources, the idea may begin to emerge that there are very few views counter to that of the view implied by the media; this view is one of acceptance of the American objective in the war on terror as the duty of a patriot.  These articles display the American media’s lack of dedication to presenting a pervasive story in which not only facts are reported, but attitudes, causes, and possible solutions to problems are as well.  The role of the media should not be to sensationalize and entertain; the media’s function is to inform the public as fully as possible.  This responsibility can be found as of late to have been fulfilled by alternative and foreign news websites, which collectively provide a sound source of information regarding many issues, such as the world’s view of America.

Alternative and foreign news sources tend not to be owned by large conglomerated corporate entities, as is the case of the American media.  This allows for more freedom of informational distribution.  Every news source has biases, but unlike American media, online alternative and foreign sources tend to make theirs known, as opposed to claiming objectivity and fairness.  They provide a forum for views from all nations to voice their opinion on many issues, such as their attitudes toward America in relation to the war on terror.  An extremely useful tool in the search for the world’s opinion of America can be found at ‘watchingamerica.com’.  This website translates foreign language news sources from all over the world in order to gain a sense of the world’s view of America.  The website states, “Watching America does not seek to influence opinion by selective presentation, but sometimes global opinion can be quite polarized. It may, therefore, fall outside the spectrum of debate in the United States or appear one-sided.”  Given the earlier discussion of the American media’s failure to treat the news consumer fairly by providing a broad spectrum of views, this website surely is a breath of fresh air.  In an article found in Pravda, the former newspaper of the Soviet Union’s Communist Party, it can be seen easily that although some of the subject matter discussed seems extreme, this is the subject matter being read and absorbed by Russians.  The author states, “The master plan of the United States is to control the oil in the Middle East. Only two countries stood in the way of that plan: Iraq and Iran. Iraq has been neutralized and will remain impotent for the next decade because of civil war. Iran alone now stands in the way of the U.S. master plan.”  Amongst this speculation, others are presented, such as the United States government staging 9-11 in order to have an excuse to invade the Middle East, which he believes will be repeated in order to justify a nuclear attack on Iran.  The author goes on to say in addition that this is believable due to the fact that the American government was complicit in Japan’s attack on Pearl Harbor.  What may sound like a conspiracy theory is being written in Russian newspapers.  This is beside the point however, due to the fact that a large portion of the world’s population found in the country of a former U.S. enemy, read stories like this.  This undoubtedly sours opinion of the U.S. abroad.  Another example of ideas not found to be expressed in the American media, or if so are quickly dismissed as irrational liberal criticism, can be found in The Sunday Independent of South Africa.  An opinion piece states, “If anything, the Iraq war has emboldened undemocratic regimes from Zimbabwe to North Korea and Iran. Most importantly, the “war on terror” has set back global efforts to bring democracy to all corners of the world.”  This clearly shows disagreement with U.S. foreign policy.  In fact, this article mentions the neoconservative manifesto, “Project for a New American Century”, that explains much of the military driven social world objectives believed to be of precedence for the current administration, with which many Americans are not familiar, thanks in part to the American media’s assuredly intentional neglect to report on the issue.  In a Switzerland based paper it can be seen that if the international community is not quite questioning the U.S.’ motives for the war on terror, they are indeed in opposition to the methods adopted to undertake such an endeavor.  A ‘24 Heures’ article criticizes American unilateralism in pointing out that it is a failed technique in international confrontation.  The article states, “Traumatized by 9-11, the Americans eagerly adopted Saddam Hussein as their own Great Satan, the man capable of putting the torch to an entire region, and one deemed vital to U.S. interests…This type of preventive war is the military outcome of unilateralism, a doctrine firmly established in Washington and which could easily be applied to its dealings with Iran.”  This shows distaste for American operations not only due to the motives but because of the methods as well.  These three articles clearly display a divergence in information provided by American media sources.  Although they are blatantly un-American, they provide a lot of information not found in sources of American origin.  One can only imagine the debate that could be sparked if information such as the aforementioned examples were presented in a widespread fashion on American television or on American news websites.  The American media happily support the mundane debate of left versus right because it forces the American public into a stalemate that does not allow for compromise and progression, while providing an endless pool of easily viewable sensationalist news, welcomed by an exhausted public.

American media is doing a disservice to the American public by not informing them completely and honestly.  It seems as if their objective is to support only American ideology while ignoring billions of voices worldwide that appear to disagree.  With such a nation as America involved so heavily in international affairs, it is an impractical imperative to keep the American public in the dark about what the rest of the world thinks of the U.S.  The obvious impression is that a more educated and informed public would lead to a stronger nation.  But the nation’s ignorance of the rest of the world’s opinions, by way of the media’s neglect, has surely led to a weakening of the American public’s ability to deliberate sincerely in regard to their function in the international community.  Of course this may be the goal of particular elites, which explains why the media perform their role so poorly in an unabashed fashion.  But the main saving grace is that television, a top-down informational stream, is not the only source for consumption of news.  Even though American media websites provided similar limited coverage contained in their television broadcasts, they share the same medium as a countless number of other websites that provide innumerable views and opinions on a lateral basis.  No longer are Americans solely dependant on the television for information and news.  The internet provides an overwhelming amount of information capable of educating anyone of any persuasion, which provided pervasive access throughout the nation, can lead to a much stronger public voice as well as a healthier democratic nation.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of Polkinghorne’s “The Faith of a Physicist”

The main concern of both scientific exploration and theological reflection is the discovery of truth.  For Polkinghorne, the goals of both can be connected and helpful to one another.  Twenty-first century thinking tends to consider ancient dogma as meaningless abstractions, which in turn leads to a loss of respect for the actual meaning and messages of the biblical narrative.  This is a byproduct of modernity which has found it self entrenched within a paradigm unsuitable for the explanation of historically foundational matters.  Polkinghorne seeks to alleviate this trouble by understanding Christianity in a bottom-up fashion, as a quantum physicist would explore the micro world.  This is the solution to the problems faced when the world is seen through the lens of Newtonian physics, which explains plenty, although it is subject to important limitations.  In The Faith of a Physicist: Reflections of a Bottom-Up Thinker, an understanding of humanity, knowledge, divinity, and creation through the lens of a quantum physicist are presented.

As a quantum physicist, Polkinghorne realizes that Newtonian physics can only explain so much.  It does well enough to understand gravity and certain aspects of the order of the cosmos, but much is left unanswered, as can be seen by study of the detailed micro world.  Newtonian physics discovered that the world was ordered by universal laws of nature that could be understood through rationality and mathematical calculations.  This thought heavily influenced Enlightenment philosophers in their attempt to rationally understand the world and religion.  God came to be understood as a perfect creator of a mechanical universe that humans could fathom given that they utilize their rationality.  This effectively removed God from the world, for a perfectly created world would need no intervention, communication, or interaction from God.  These developments have eventually led to the problems faced by modernity.  For instance, if God created a perfect mechanistic world then the idea of human free will seems contradictory.  But since free will is obviously a characteristic of man, God becomes either a nonexistent or an uninterested and uninvolved entity.  Even still, however, it is difficult to completely deny the existence of God.  Polkinghorne says, “It seems to me that many educated people in the Western world view religious belief with a certain wistful wariness.  They would like some sort of faith, but feel that it is only to be had on terms which amount to intellectual suicide.  They can neither accept the idea of God nor quite leave it alone.” (5). This confusion is the product of a reliance on a Newtonian worldview coupled with a visually oriented understanding of reality.  Such an understanding is incongruent with that of the biblical narrative.  An understanding of the world based on quantum physics can help to solve these problems.

In bottom-up fashion, Polkinghorne considers the implications of quantum theory upon passages selected from the Nicene Creed which outline basic confessions of the Christian faith.  In the case of humanity, referenced by the ‘We believe…’ section of the creed, Newtonian physics have led to many theories, both scientific and theological that have separated mind and body.  Theories have made much effort in order to explain these contradictory and confusing dualisms.  For instance, the mental and physical being distinct from one another, appear to be related and connected by the hand of God.  This perplexing explanation is unnecessary when working with the quantum model, in which Polkinghorne relays as useful the concepts of complementarity and openness.  Polkinghorne says, “When one thinks about the mental and the material in human experience one is struck both by their inextricable interrelation and by their qualitative distance from each other.  Such intimacy-in-opposition is strongly reminiscent of the quantum phenomenon of complementarity…” (24).  This explanation does well to clarify the appearance of two seemingly exclusive modes of experience, being that of physical and mental.  Based on the quantum model of waves and particles, particles being tangible and waves being the invisible guiding force, the mind body dualism of the past can be understood as complementing experiences to one another while being interconnected, yet remaining distinct.  This interdependence is important seeing as how the effects of relying too exclusively on material aspects of reality can be so damaging.  The Newtonian world view leads to a reliance on understanding the world in a material manner because in order to obtain objectivity and fact, something must be displayed clearly as a mathematical solution, for example.  This can be seen by modernity’s materialistic obsession in protestant cultures.  It seems as if concepts such as spirit have lost credence in methods of explaining our experiences.   But reality obviously transcends the material aspect of experience, as can be seen by music or verbal communication.  Polkinghorne describes the spiritual element of experience as, “…aspects of our experience which hint at an incompleteness in what we are and that encourage the expectation of a fulfillment whose ground could only be in something or someone other than ourselves.” (13).  This is understood to be the openness that goes hand in hand with the complementarity of quantum physics.  It is a certain lack of confidence or certainty of the future, which Newtonian physics would claim as being able to be understood given the use of reason, that depends upon hope.  This hope can be found in the faithful creative God of Christianity.  This point can also be illustrated by chaos theory which holds that behavior is unpredictable in nature as possibilities remain limited.  This would negate the Newtonian explanation of the physical world, which would be that of an unchanging natural order, with the implication for humanity being that of existence as noncreative, static beings.  The implications of quantum physics and chaos theory for humanity are immense.  They claim that the world is developing while becoming more advanced.  Polkinghorne says, “The ontological picture proposed is one of increasing complexity generating increasing openness within which there is increasing scope for the use of explanatory causative concepts of a holistic and increasingly mental-looking kind.  The open future of a world of becoming signifies that there are opportunities for the action of causal principles, other than the merely mechanical interaction of parts in bringing that future about.” (26).  This means that the world is dynamic.  As a part of this world, humanity also has the ability to change and to create.  This capability is great, although it is limited.  These limits may not be able to be expressed explicitly, however, as Polkinghorne’s discussion of knowledge reveals.

Knowledge and belief are the foundations of creativity, hence the importance of discovering truth in knowledge and belief.  Polkinghorne attempts to do so through a quantum lens.  Seeing as how the world is changing and developing, an important aspect of truth is the attention that must be paid to history, for it surely provides incites into how the world progresses.  In order to get a good look into history, Polkinghorne suggests that an understanding of the circularity of knowledge, both hermeneutic and epistemic, is needed.  They mean that belief and understanding depend upon each other as well as something and our knowledge of it, respectively.  This means that knowledge and belief are not known unto themselves, but that they are revealed and developed.  In order to gain knowledge and belief there is a, “…need to allow our thinking to be shaped by the nature of the reality encountered.” (33).  For example, God is known only through revelatory occurrences.  This surely makes clear the inherent limits of our knowledge.  Explicit explanations of God, for instance, are impossible.  However, an understanding that goes far beyond a precise account can explain the phenomenon of faith and belief which are responsible for much human creativity.  This is what Thomas Nagel calls an intellectual optimism which is “the belief that we possess an open-ended capacity for understanding what we have not yet conceived.” (39).  This is the hope from which knowledge and belief spring.  Such hope is characteristic of a commitment to a better, yet unknown future, as is the case with Christianity.  With this understanding of knowledge which depends on hope, a discussion of divinity and creation would be helpful.

Often times God is described as a lofty, disconnected super-being who created the earth and now sits back to enjoy the show he has produced.  This is the God generated from Newtonian physics.  As mentioned before, a perfect God does not make mistakes; therefore, no intervention is needed into his creation.  God is given a much different characterization when thought about from the standpoint of a quantum physicist.  The most important development is God’s relationship to time.  Newtonian physics would argue that God is eternal therefore timeless, for involvement in the temporal would taint perfection.  This of course has led to much trouble in considering God’s distance from his creation.  But in a bottom-up fashion, Polkinghorne argues that God is indeed involved in a temporal manner.  This would raise concerns of humanizing God to the point of a loss of divinity and to this Polkinghorne replies, “But, just as in physics we can conceive of an equilibrium which is not simply a static staying put but which is the dynamical exploration of a pattern of possibility (atoms are something like that), so we can surely conceive a dynamical understanding of perfection, which resides, not in the absence of change, but in perfect appropriateness in relation to each successive moment.” (59).  He goes on to say that it resembles the idea of a perfect piece of music as opposed to a perfect sculpture.  The world is a becoming reality that exists temporally.  This is how the world is to be understood.  Newtonian physics claims God as eternal knower of the temporal as timeless.  But Polkinghorne argues that the temporal is not to be known as timeless, for that is not how it actually exists.  If God is to be involved, concerned, and knowledgeable of his creation than he should know how his creation knows their experiences.  This will aid the idea that the world is a becoming reality and that God is a part of it in some way, temporally, while transcending it in his divinity.  This has the implication for humanity that if God is in the world, not separated and disconnected as Newtonian physics would suggest, than we are not alone.  This God who places himself within a sinful place such as earth should give humanity hope that there is good to be done.  As mentioned before, once human capabilities are realized coupled with an understanding that God’s presence and power is with us, a true march towards goodness can occur.  Concerning the power of God, Newtonian physics would argue that it is the power of sheer force, much like Nominalism.  If the universe is made up of material objects moving into one another, than it follows that God would have the power over these material objects and may move them as he pleases.  But in thinking of God’s power from the bottom-up, a much different picture appears.  Being that God has a temporal aspect to his existence, it is more easily seen how he is made vulnerable by his love for his creation.  God’s willingness to suffer has defeated suffering altogether.  He has transcended misery, and this is the foundation in which humanity can find hope.  This ever giving love is the power of God.  This discussion of suffering also relates to God being involved in temporality.  For if God were not involved temporally, what threat did he actually receive by being involved on earth?  Jesus must not have known his future, for it would have been dishonest or it would be as if God were putting on a play.  A true suffering experience was had in a temporal manner.  This is the argument for divine temporality.  With a better understanding of God within his temporal creation, perhaps a discussion of such creation would be of benefit.

Polkinghorne begins his discussion of creation with a long scientific explanation of the big bang, the formation of stars and planets and so on.  The explanations of theology must go hand in hand with this excepted scientific discovery.  As Newtonian physics would have it, the world does not change but exists statically as God created it.  But as quantum physics would put it, the world is dynamic and continues to change.  This can be seen by the metaphorical biblical creation story in which God speaks the world into existence and since speech is dynamic, so is the world.  Creation in relation to God can be explained by creation ex nihilo and creatio continua.  The former being that the world is dependant upon the will of God for it came from nothing but the will of God and the latter meaning that God’s will continues to interact with his creation.  Polkinghorne explains the two’s differences by saying, “Belief in creation ex nihilo will always be a metaphysical belief, rooted in theologically perceived necessity that God is the sole ground of all else that is.  Belief in creatio continua can be more directly motivated by our perception of cosmic process, the evolving complexity of a universe endowed with anthropic potentiality.” (76).  This goes along with the notions of necessity and contingency which support that humanity enjoys freewill while remaining dependant upon God.  In further support of creatio continua, which he seeks to place on equal footing with creation ex nihilo, Polkinghorne discusses heaven and earth as God’s creative process.  He says that heaven is the openness to earth’s future that allows us to transcend our existence into the mental.  They don’t exist exclusively but are both sequences of God’s creation.  Another point that is brought up within the discussion of creatio continua is the fact that if the world is not exclusively creation ex nihilo, and since God’s creatures have been given free will, then God has given up certain powers.  This is implicit within creation.  Polkinghorne says, “…that by endowing his creation with the power of true becoming, God has permitted a kenosis of his omniscience, parallel to the kenosis of his omnipotence.  Even he does not know the unformed future, and that is no imperfection in the divine nature, for that future is not yet there to be known.”  (81).  This surely establishes the temporal aspect of God’s existence while aiding the idea that God is among us.  But some may ask why so many bad things happen within God’s creation if God is involved in it.  Seeing as how God’s creatures are also creators in their own right, he has given humanity free will to create as we please and he does not hinder his creation from doing so.  This is also true of the physical world which God allows to act in accordance with what ever nature the physical universe happens to possess.  The universe itself is essentially free, which although this leads to tragedy, it is not as awful as would be a world without freedom.  This is the creation from which mankind has sprung and as such has received similar gifts.

Polkinghorne in looking into the nature of the world, mankind, knowledge, and divinity through the lens of quantum physics has broken through many misconceptions brought about by Newtonian physics and the philosophy that followed.  Newtonian physics focused on the big concepts of the universe, making mankind look tiny, unimportant and as the antithesis of God’s subject of interest.  This has been a large contributing factor to the modern situation in which secularism saturates the culture and church attendance and religiosity are no longer considered to be of grand importance.  Even though many may not be able to articulately explain Newtonian physics, it pervades our culture in a way that our thinking, dreaming, and speaking are affected to the point noted above.  Quantum physics can provide an abundance of answers to questions that have been unaddressed or confused by Newtonian physics.  Although Newtonian physics explains plenty as far as issues such as gravity are concerned, why would we as humans not look deeply into the micro world from which we developed to seek answers?  These are the elements with which we are most closely related and interconnected.  Particles and waves so closely resemble the situation in which man finds himself, in that particles are what make up the stuff of the world while waves are the forces which move and manipulate said particles.  We too are moved by unseen forces that undoubtedly exist.  These elements being so interrelated, can give us clues as to what kinds of roles and changes that man should take up and be a part of.  For instance, the idea of individuality, although undeniable, would not be considered as important as the idea of community.  Individuality is only a small part of the whole collection.  This has implications for many aspects of modern experience.  For example, polling and democracy would be conducted much differently if quantum theory were applied.  Instead of a collection of individual opinions supposedly representing a group of like minded people on either side of an issue, a poll might be conducted in a way that seeks to bring about some sort of educated consensus.  This would include well-informed deliberation amongst individuals who are members of their shared community.  As with democracy, a more direct approach would be more fitting of quantum theory so as to give all a voice as a community of people should, for we are all interconnected.  This is the argument of Dr. Ted Becker who has experimented with ways in which democracy and polling can be streamlined into quantum practice, which he believes will lead to a more honestly executed empowerment of the citizenry.  Instead of considering people first and foremost individuals with competing opinions, as would be supported by Newtonian thought of matter knocking into other matter, an understanding of our relatedness and interdependence could be developed in which processes could be produced in which good could be brought about by agreement.  In recognizing the stark contrast between Newtonian physics and quantum theory while also realizing the verisimilitudinous quality of quantum physics it can be established that just as foundations of thought are based on Newtonian principles so can be the case with quantum theory.  The most beneficial result of a pervading understanding of quantum theory would perhaps be the effects on Christianity.  It has been duly noted and easily seen in modernity that God has come to be misunderstood and many explanations account for this demeaning decline of a respect for the spiritual aspects of our lives.  Newtonian physics’ rationality does not leave any room for an understanding of the mysterious truths which guide our decisions and shape our personalities and experiences.  Quantum physics helps to explain through interconnectedness and openness the fact that we are not restricted to sight in order to have a life in which God is included.  Through these developments more human capabilities can be realized and utilized in order to build closer relationships with God, which will no doubt have positive consequences in the context of a modern world which seems to be believe it self to be devoid of Godly participation.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of “Harvard Business Review on Organizational Learning”

Communication, learning, and knowledge management are commonly influenced by many different factors.  Such factors are discussed by several authors in this collection of articles on organizational learning.

The first article “Communities of Practice: The Organizational Frontier” discusses communities of practice.  A community of practice is a group of people informally bound together by shared expertise whose development and integration into an organization requires specific managerial efforts.  They have emerged as replacements for other organizational structures such as teams.  Their purpose is to develop the members’ capabilities and to build and exchange knowledge.  Passion, commitment, and identification with the group are the forces that bind COPs.  In order to encourage COPs management should identify potential COPs that will enhance the company’s strategic capabilities, provide infrastructure supportive of COPs, and use nontraditional methods to assess the value of the company’s COPs.  COPs will help drive strategy, start new lines of business, solve problems quickly, transfer best practices, develop professional skills, and help companies recruit and retain talent.

The second article “The Smart Talk Trap” discusses the knowing-doing gap.  This gap is associated with knowing too much and doing too little or allowing talk to substitute for action.  Smart talk inhibits action and executives are taught that it pays.  Five characteristics of companies able to close the gap are having leaders who know and do the work, having a bias for plain language and simple concepts, framing questions by asking “how” and not just “why”, having strong mechanisms that close the loop, and believing that experience is the best teacher.

The third article “Balancing Act: How to Capture Knowledge without Killing It” discusses knowledge management and best practices.  Identifying best practices is difficult due to the tension between process, or formal organization and practice, or the way things actually get done.  Communities of practice allow for the transcendence of knowledge above the individual and company documentation.  Knowledge management is more about effectiveness rather than efficiency.  Managers must walk the fine line between rigidity and chaos in the search for the best way to structure their organizations.

The fourth article “What’s Your Strategy for Managing Knowledge?” discusses the shift from natural resources to intellectual assets in the management of knowledge.  The strategies associated with this shift include the codification strategy and the personalization strategy.  The codification strategy is where knowledge is codified and stored in databases for everyone to access and use.  The personalization strategy is where knowledge is tied to the developer who shares it face to face and where computers are used to help communication.  Knowledge management strategy should reflect the company’s competitive strategy by creating value for customers, creating profit, and managing people.

The fifth article “Good Communication that Blocks Learning” discusses familiar communication techniques that may inhibit learning and communication.  There are two types of learning in companies.  One is single loop learning which asks one dimensional questions.  The other is double loop learning which takes several additional steps.  It requires questioning one’s own assumptions and roles.  One such question is “Why does management have to solve every problem?”  Organizational defensive routines are policies and practices that prevent human beings from experiencing embarrassment.  Corporate communications contribute to censorship and defensive routines by creating bias against personal learning in the way they parcel out roles and by opening a door to defensive reasoning by emphasizing extrinsic motivation.  Companies must encourage personal responsibility of employees.

The sixth article “Coevolving: At Last, a Way to Make Synergies Work” discusses coevolving or routinely changing webs of collaborative links among businesses.  Management must shift collaborative webs, bring the market inside the organization, balance the number of links, uncover high leverage links, and lay the foundation by letting business units rule, building multi-business teams, and getting incentives right.

The seventh article “Organigraphs:  Drawing How Companies Really Work” discusses organigraphs and how they integrate hubs and webs to make an organizational map.  They demonstrate how an organization works and contain hubs and webs in place of sets and chains of the outdated organizational chart.  They focus more on relationships and processes rather than names and titles.  A set suggests that management stay away from action to allocate, a chain suggests that management is above each link to control, a hub suggests that management is in the center to coordinate and a web suggests that management exists throughout the organization to energize.

The eighth article “Stop Fighting Fires” discusses symptoms and solutions associated with fighting fires.  The symptoms include not enough time to solve all the problems, incomplete solutions, recurring problems, urgency superseding importance, problems becoming crises, and drops in performance.  Methods for the prevention of fires are offered in three varieties: Tactical, Strategic, and Cultural.  The tactical methods include adding temporary problem solvers, shutting down operations, and performing triage.  The strategic methods include changing design strategies, outsourcing some parts of design, solving classes of problems, using learning lines, and developing more problem solvers.  The cultural methods include not tolerating patching, not pushing to meet deadlines at all costs, and no rewarding fire fighting.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb

Review of Brue’s “Six Sigma for Managers”

In Six Sigma for Managers, Greg Brue aims to give an overview of the Six Sigma process that when applied to projects can bring about greater quality, customer satisfaction, revenue, impact on employees, growth, and competitive advantages.  The most important elements of his overview include an explanation of the Six Sigma methodology, necessary business metrics, and roles and responsibilities of those involved.

Six Sigma has a statistical basis of measurement.  It is based on the idea that defects, being a measurable characteristic of the process not within acceptable customer limits, should be kept to a maximum of 3.4 per one million opportunities.  Its philosophy is to make the process as perfect as possible.  This high quality standard can be achieved through the application of the Six Sigma methodology of DMAIC.  It stands for define, measure, analyze, improve, and control.  The define stage is characterized by developing an understanding of the project scope and sequence while identifying big chronic issues and mapping processes.  The measure stage is characterized by gauging the repeatability, reproducibility, accuracy, and stability of processes.  The analyze stage is characterized by developing hypotheses about causes and analyzing processes and data.  The improve stage is characterized by confirming key variables and quantifying the effects of those variables on critical to quality outcomes.  The control stage is characterized by efforts to sustain the gain.  Seeing as how this methodology has a statistical basis, business metrics are needed to evaluate processes.

A business metric, a unit of measurement that provides a way to objectively quantify a process, is any measurement that helps management understand its operations.  Brue offers several basic steps in setting business metrics.  The first is to start with your customers.  Customers should determine the important critical to quality expectations.  The second is to establish key and consistent metrics.  These measurements should be the ones most important to an understanding of the project’s processes.  The third is to establish baselines in order to understand the current state of processes so as to have an idea of what improvements or mistakes are being made.  The fourth is to benchmark processes.  This allows management to compare their own processes with others who are operating comparable processes.  The fifth is to set goals.  Brue says that more ambitious goals can help to sustain a Six Sigma initiative.  After describing the methodology of Six Sigma and how to go about forming business metrics, Brue presents some information on the roles and responsibilities of those involved in a Six Sigma initiative.

The success of Six Sigma relies on the people who are responsible for implementing it.  The key players include executive leaders, champions, master black belts, black belts, and green belts.  Executive leaders must commit to Six Sigma and promote it throughout the organization.  Champions must fight for the cause of the black belts and remove barriers.  Master black belts must serve as a mentor, trainer, and guide to black belts.  Black belts must work full time on projects rooting out variation through the Six Sigma methodology.  Green belts must assist black belts on a part time basis.  The black belt positions must be trained well in Six Sigma processes, methodology, and statistical tools and techniques.

Six Sigma is more than just a quality improvement program.  It involves changing the entire organizational culture.  Management must be committed to Six Sigma.  The planning for a Six Sigma initiative must give careful consideration to communication and education, identification of projects, infrastructure, and choosing a qualified implementation partner.  With the right human resources, statistical tools, and upper management support, a Six Sigma initiative can improve quality, customer satisfaction, revenue, impact on employees, growth, and competitive advantages.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • Fark
  • LinkedIn
  • Live
  • Slashdot
  • Spurl
  • StumbleUpon
  • Technorati
  • YahooMyWeb