3 Doors Down Propaganda

Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”.  The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.  The latest installment is a 3 Doors Down music video of “Citizen Soldier” with scenes that liken modern US foreign engagements to those of the American Revolution and instances in which federal assistance is given during national emergencies (I saw it before having to unfortunately view Twilight with my wife). These videos are very important public relations tools for the armed services.  Even though the military prides itself on creating efficient killing machines, ordinary citizens must learn not to be initially threatened by their presence, as by 2011, 20,000 uniformed soldiers will be patrolling within the domestic United States in order to beef up “Homeland Security”.  Although the National Guard is attempting to convince the American people that its purposes are righteous and its actions always in the interest of American freedom, it will be abundantly clear how free we feel with killing machines patrolling the streets of the United States.  So it is important in this shift to military law enforcement that the American people equate the armed services with friendly helpers – not facilitators of war.  Watch the Video: