New Budweiser American Ale Online Campaign

The new Budweiser American Ale interactive campaign appeals not only visually to target consumers, but also to appetite.  An oversized banner placement shows a pilsner glass being filled to the top with amber ale, as the foam rises to the brink of overflow, it neglects to breach in perfect pour fashion. 

Budweiser American Ale Advertisement

Users who click through the ad are greeted by information about the brew and a bit of direction.  Budweiser provides a Google map through which users can find retailers, convenience stores, restaurants, and bars that carry or serve the new Bud.  Those who were annoyed by the elusiveness of Bud Select shortly after its introduction shall be duly aided by the utility of this map.

Budweiser American Ale Map

Check out the Budweiser American Ale website to find one near you.