Posts under ‘Advertising’

Ad revenues down, but rebound is eminent

Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.

Google Ad Planner Beta Released to the Public

UK Buses to Slight God and Organized Religion with Advertising Campaign

New Budweiser American Ale Online Campaign

Create Rich Media Banner Ads with Google Adwords for Free

Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]

Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways. Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and & an XBOX 360 Prize Package” Sweepstakes

Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up [...]

Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front [...]

Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.

America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.

It has been established that within a consumer society an individual’s identity is largely determined by the purchases that he or she makes.

1.  Defining the business problem
a.  Every ad problem starts as business problem, but not every business problem has an ad solution
b.  Problem usually revealed through symptoms
c.  Negative problems - ‘true’ problems
d.  Positive problems - ‘opportunity’ problems
2.  Interrogating the marketing mix - not just advertising
a.  Distribution
b.  Pricing
c.  Product
d.  Promotion
•  How can these elements help solve business [...]

Since a democratic society functions at the will of the people, the people must be able to make informed decisions regarding the democracy’s inner workings. The ability of the people to make informed decisions begins with the media, in that its normative goals consist of the following: maintain objectivity in journalistic reporting, expose corruption, and perform the duties of a watchdog (Bettig & Hall, 2003, p.85).

An examination of introductory advertising textbooks, according to Norris (1989), reveals that the development of advertising began at the hands of early man in the form of cave drawings, for example (p.284).

In focusing on the topic of corporate infiltration of education, I can recall several instances in my own education where I have encountered corporate influence.

Modern consumerism, a result of the protestant work ethic’s overproduction, is constantly promoted by a barrage of advertisements through every source of media, including text books.

The fundamental ideal of democracy, ‘rule by the people, for the people’, is undermined by big business and the government in several fashions.  These abuses include collusion between the legislature, interest groups, and governmental agencies and propagandist tendencies of mass media.
The ‘iron triangle’, a term used to describe the policy-making relationship between the legislature, interest [...]

Many look for credible sources on communication theory, communications practice, new media, traditional media, political communication, advertising, etc.  Now, there is a credible source for discussion on topics of communication.  Stay tuned for the study of communication!

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