Posts under ‘Branding’

Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.

Google knows the importance of individuality. There has long been a feeling in my gut that, although Gmail was fantastic and easy to use, it was a bit too simple.

New Budweiser American Ale Online Campaign

Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]

Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front [...]

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.