Posts under ‘Communication Topics’

Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.

Watching America: Website Offers Insight into Foreign Press and Opinion

Forget Red vs. Blue — It’s the Educated vs. People Easily Fooled by Propaganda

Live MSNBC News Stream on Election Day

Religious Right Hypocrisy: Social Restriction and Economic Freedom

Google Ad Planner Beta Released to the Public

UK Buses to Slight God and Organized Religion with Advertising Campaign

New Budweiser American Ale Online Campaign

Create Rich Media Banner Ads with Google Adwords for Free

Google Saves Drunkards from Some Forms of Embarassment

Gwen Ifill VP Moderator Criticized Unnecessarily

It is difficult for older people to keep up with technology and this video is a perfect example of the frustration that many of them feel.  In an act of rage, the professor/teacher destroys a student’s mobile phone for allowing it to ring too many times during a lecture.  While the student should not have [...]

Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]

Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways. Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and & an XBOX 360 Prize Package” Sweepstakes

Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up [...]

Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front [...]

The news media and respectable political blogs assert that the first of several presidential debates was a draw, as the following web pages illustrate.
However, in the effort to appear unbiased, the news media is actually persuading the viewing audience to tune in longer and with more fervor. The end game is to attract viewers and [...]

Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.

America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.

It has been established that within a consumer society an individual’s identity is largely determined by the purchases that he or she makes.

1.  Defining the business problem
a.  Every ad problem starts as business problem, but not every business problem has an ad solution
b.  Problem usually revealed through symptoms
c.  Negative problems - ‘true’ problems
d.  Positive problems - ‘opportunity’ problems
2.  Interrogating the marketing mix - not just advertising
a.  Distribution
b.  Pricing
c.  Product
d.  Promotion
•  How can these elements help solve business [...]

In Polanyian Meditations, William Poteat attempts to combat the ill effects of the mistakes made during the Enlightenment.

When research commenced for this paper on the tenth of April, 2006, the number of deaths occurring as a result of the war in Iraq had risen to estimates of more than 130,000.

The main concern of both scientific exploration and theological reflection is the discovery of truth. For Polkinghorne, the goals of both can be connected and helpful to one another.

Communication, learning, and knowledge management are commonly influenced by many different factors. Such factors are discussed by several authors in this collection of articles on organizational learning.

In Six Sigma for Managers, Greg Brue aims to give an overview of the Six Sigma process that when applied to projects can bring about greater quality, customer satisfaction, revenue, impact on employees, growth, and competitive advantages.

According to Drucker, the discipline and practice of management must undergo some challenges including faulty assumptions, looming catastrophes, change, information, and knowledge worker productivity.

In his book Out of the Crisis, Deming outlines fourteen points through the application of which management will be able to improve quality and productivity.