Posts under ‘direct response’

Create Rich Media Banner Ads with Google Adwords for Free

Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways. Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and & an XBOX 360 Prize Package” Sweepstakes

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.