Posts under ‘New Media’

Google knows the importance of individuality. There has long been a feeling in my gut that, although Gmail was fantastic and easy to use, it was a bit too simple.

Watching America: Website Offers Insight into Foreign Press and Opinion

Google Ad Planner Beta Released to the Public

New Budweiser American Ale Online Campaign

Create Rich Media Banner Ads with Google Adwords for Free

Google Saves Drunkards from Some Forms of Embarassment

It is difficult for older people to keep up with technology and this video is a perfect example of the frustration that many of them feel.  In an act of rage, the professor/teacher destroys a student’s mobile phone for allowing it to ring too many times during a lecture.  While the student should not have [...]

Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]

Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up [...]

Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front [...]

Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:

Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]

The 21st century could be referred to as the Renaissance Age of Technology and Information. An increase in communication media and modes has changed the way we communicate and in many ways for the better. However, these technological advancements have brought an onslaught of unintentional and unforeseen problems.

Many look for credible sources on communication theory, communications practice, new media, traditional media, political communication, advertising, etc.  Now, there is a credible source for discussion on topics of communication.  Stay tuned for the study of communication!

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