Posts under ‘Traditional Media’

Ad revenues down, but rebound is eminent

Watching America: Website Offers Insight into Foreign Press and Opinion

Live MSNBC News Stream on Election Day

Gwen Ifill VP Moderator Criticized Unnecessarily

The news media and respectable political blogs assert that the first of several presidential debates was a draw, as the following web pages illustrate.
However, in the effort to appear unbiased, the news media is actually persuading the viewing audience to tune in longer and with more fervor. The end game is to attract viewers and [...]

Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.

America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.

When research commenced for this paper on the tenth of April, 2006, the number of deaths occurring as a result of the war in Iraq had risen to estimates of more than 130,000.

The current state of the American political system and its media institutions are unacceptable to democratic standards.

The movie and music industries are characterized by their oligopolistic structure that creates boundaries to entry and excludes potential competitors from participating in the market.

Since a democratic society functions at the will of the people, the people must be able to make informed decisions regarding the democracy’s inner workings. The ability of the people to make informed decisions begins with the media, in that its normative goals consist of the following: maintain objectivity in journalistic reporting, expose corruption, and perform the duties of a watchdog (Bettig & Hall, 2003, p.85).

An examination of introductory advertising textbooks, according to Norris (1989), reveals that the development of advertising began at the hands of early man in the form of cave drawings, for example (p.284).

The dual economic structure of the U.S. economy is reflected in the structure of the media industry in that a small number of core firms control the media at the expense of periphery firms.

According to Domhoff, big business and big media use the government to shape and promote public policies that benefit their short- and long-term interests through the manipulation of following four processes: the special-interest process, the policy-planning process, the candidate-selection process, and the ideology process.

America’s dual economic structure is made of core business firms and periphery business firms. Core firms are large conglomerations with extensive power in the market (Bowles and Edwards, 1993). Periphery firms are businesses not classified as core firms, being that they are generally smaller in size.

In an effort to explain the diminishing power of the citizenry of America and the potential utter failure of its democracy, Sut Jhally describes two approaches known as the consciousness industry approach and the culture industry approach and their relation to political economy.

The fundamental ideal of democracy, ‘rule by the people, for the people’, is undermined by big business and the government in several fashions.  These abuses include collusion between the legislature, interest groups, and governmental agencies and propagandist tendencies of mass media.
The ‘iron triangle’, a term used to describe the policy-making relationship between the legislature, interest [...]

Many look for credible sources on communication theory, communications practice, new media, traditional media, political communication, advertising, etc.  Now, there is a credible source for discussion on topics of communication.  Stay tuned for the study of communication!

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