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	<title>Communication Topics&#187; Communication Topics</title>
	<link>http://communicationtopics.com</link>
	<description>Daily Academic and Professional Articles on Communication Topics</description>
	<lastBuildDate>Thu, 24 Dec 2009 04:57:44 +0000</lastBuildDate>
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		<title>Ad revenues down, but rebound is eminent</title>
		<description><![CDATA[Ad revenues down, but rebound is eminent]]></description>
		<link>http://communicationtopics.com/advertising/ad-revenues-down-but-rebound-is-eminent</link>
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		<title>Burger King Whopper Virgins Advertising Campaign</title>
		<description><![CDATA[ 

Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/
Perhaps you&#8217;ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to [...]]]></description>
		<link>http://communicationtopics.com/uncategorized/burger-king-whopper-virgins-advertising-campaign</link>
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		<title>3 Doors Down Propaganda</title>
		<description><![CDATA[Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”.  The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.  ]]></description>
		<link>http://communicationtopics.com/advertising/3-doors-propaganda</link>
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		<title>Gmail Gets Themes</title>
		<description><![CDATA[Google knows the importance of individuality.  There has long been a feeling in my gut that, although Gmail was fantastic and easy to use, it was a bit too simple. ]]></description>
		<link>http://communicationtopics.com/new-media/gmail-gets-themes</link>
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		<title>Watching America: Website Offers Insight into Foreign Press and Opinion</title>
		<description><![CDATA[Watching America: Website Offers Insight into Foreign Press and Opinion ]]></description>
		<link>http://communicationtopics.com/new-media/watching-america-website-offers-insight-into-foreign-press-and-opinion</link>
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		<title>Forget Red vs. Blue &#8212; It&#8217;s the Educated vs. People Easily Fooled by Propaganda</title>
		<description><![CDATA[Forget Red vs. Blue -- It's the Educated vs. People Easily Fooled by Propaganda]]></description>
		<link>http://communicationtopics.com/communication-topics/forget-red-vs-blue-its-the-educated-vs-people-easily-fooled-by-propaganda</link>
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		<title>Live MSNBC News Stream on Election Day</title>
		<description><![CDATA[Live MSNBC News Stream on Election Day]]></description>
		<link>http://communicationtopics.com/traditional-media/live-msnbc-news-stream-on-election-day</link>
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		<title>Religious Right Hypocrisy: Social Restriction and Economic Freedom</title>
		<description><![CDATA[Religious Right Hypocrisy: Social Restriction and Economic Freedom]]></description>
		<link>http://communicationtopics.com/communication-topics/religious-right-hypocrisy-social-restriction-and-economic-freedom</link>
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		<title>Google Ad Planner Beta Released to the Public</title>
		<description><![CDATA[Google Ad Planner Beta Released to the Public]]></description>
		<link>http://communicationtopics.com/advertising/google-ad-planner-beta-released-to-the-public</link>
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		<title>UK Buses to Slight God and Organized Religion with Advertising Campaign</title>
		<description><![CDATA[UK Buses to Slight God and Organized Religion with Advertising Campaign]]></description>
		<link>http://communicationtopics.com/advertising/uk-buses-slight-god-organized-religion-advertising-campaign</link>
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		<title>New Budweiser American Ale Online Campaign</title>
		<description><![CDATA[New Budweiser American Ale Online Campaign]]></description>
		<link>http://communicationtopics.com/advertising/budweiser-american-ale-online-campaign</link>
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		<title>Create Rich Media Banner Ads with Google Adwords for Free</title>
		<description><![CDATA[Create Rich Media Banner Ads with Google Adwords for Free]]></description>
		<link>http://communicationtopics.com/advertising/create-rich-media-banner-ads-google-adwords-free</link>
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		<title>Google Saves Drunkards from Some Forms of Embarassment</title>
		<description><![CDATA[Google Saves Drunkards from Some Forms of Embarassment]]></description>
		<link>http://communicationtopics.com/new-media/google-saves-drunkards-forms-embarassment</link>
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		<title>Gwen Ifill VP Debate Mod Criticized Unnecessarily</title>
		<description><![CDATA[Gwen Ifill VP Moderator Criticized Unnecessarily]]></description>
		<link>http://communicationtopics.com/traditional-media/gwen-ifill-vp-moderator-criticize</link>
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		<title>Man Destroys Mobile Phone</title>
		<description><![CDATA[It is difficult for older people to keep up with technology and this video is a perfect example of the frustration that many of them feel.  In an act of rage, the professor/teacher destroys a student’s mobile phone for allowing it to ring too many times during a lecture.  While the student should not have [...]]]></description>
		<link>http://communicationtopics.com/new-media/man-destroys-mobile-phone</link>
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		<title>Call Tone Advertisements</title>
		<description><![CDATA[Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I&#8217;m not prepared to wait 30 years for a [...]]]></description>
		<link>http://communicationtopics.com/advertising/call-tone-advertisements</link>
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		<title>Trick or snack cakes</title>
		<description><![CDATA[Promotions and contests are a great way to get the word out about your product in that they can excite and engage consumers in new and fun ways.  Hostess has attempted to benefit from the excitement surrounding Halloween in its “Hand Out Hostess on Halloween and You Could Win $1 Million Dollars and &#038; an XBOX 360 Prize Package” Sweepstakes]]></description>
		<link>http://communicationtopics.com/advertising/hostess-halloween-contest</link>
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		<title>Sympathy Clicks Please!</title>
		<description><![CDATA[Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up [...]]]></description>
		<link>http://communicationtopics.com/advertising/sympathy-clicks</link>
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		<title>Kid Rock &#8216;Warrior&#8217; Propaganda at the Movies</title>
		<description><![CDATA[Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience.  Therefore, it makes for the perfect environment in which to use propaganda.  Not since Americans visited the movie theatre for a dose of news from the war front [...]]]></description>
		<link>http://communicationtopics.com/advertising/kid-rock-warrior-propaganda-movies</link>
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		<title>Unbiased Media Coverage for the First 2008 Presidential Debate?</title>
		<description><![CDATA[The news media and respectable political blogs assert that the first of several presidential debates was a draw, as the following web pages illustrate.
However, in the effort to appear unbiased, the news media is actually persuading the viewing audience to tune in longer and with more fervor. The end game is to attract viewers and [...]]]></description>
		<link>http://communicationtopics.com/traditional-media/unbiased-media-coverage-2008-presidential-debate</link>
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		<title>Best Communication and Politics Blogs</title>
		<description><![CDATA[Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:]]></description>
		<link>http://communicationtopics.com/advertising/communication-politics-blogs</link>
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		<title>Online Video Costing Structure</title>
		<description><![CDATA[Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure.  DR clients would love to place online video ads, but they can&#8217;t help but be charged by CPM as if they were attempting to brand.  DR advertisers, who attempt to imform and [...]]]></description>
		<link>http://communicationtopics.com/advertising/online-video-costing-structure</link>
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		<title>Branding vs Direct Response</title>
		<description><![CDATA[Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.]]></description>
		<link>http://communicationtopics.com/advertising/branding-vs-direct-response</link>
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		<title>Review of Garcia&#8217;s &#8220;The New Mainstream&#8221;</title>
		<description><![CDATA[America's social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion. ]]></description>
		<link>http://communicationtopics.com/advertising/review-of-garcias-the-new-mainstream</link>
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		<title>Review of Halter&#8217;s &#8220;Shopping for Identity&#8221;</title>
		<description><![CDATA[It has been established that within a consumer society an individual's identity is largely determined by the purchases that he or she makes. ]]></description>
		<link>http://communicationtopics.com/advertising/review-of-halters-shopping-for-identity</link>
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		<title>Basic Steps for Developing an Advertising Strategy</title>
		<description><![CDATA[1.  Defining the business problem
a.  Every ad problem starts as business problem, but not every business problem has an ad solution
b.  Problem usually revealed through symptoms
c.  Negative problems - ‘true&#8217; problems
d.  Positive problems - ‘opportunity&#8217; problems
2.  Interrogating the marketing mix - not just advertising
a.  Distribution
b.  Pricing
c.  Product
d.  Promotion
•  How can these elements help solve business [...]]]></description>
		<link>http://communicationtopics.com/advertising/developing-advertising-strategy</link>
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		<title>Review of Poteat&#8217;s &#8220;Polanyian Meditations: In Search of a Post Critical Logic&#8221;</title>
		<description><![CDATA[In Polanyian Meditations, William Poteat attempts to combat the ill effects of the mistakes made during the Enlightenment.  ]]></description>
		<link>http://communicationtopics.com/communication-topics/review-of-poteats-polanyian-meditations-in-search-of-a-post-critical-logic</link>
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		<title>Media Coverage of the Iraq War in 2006</title>
		<description><![CDATA[When research commenced for this paper on the tenth of April, 2006, the number of deaths occurring as a result of the war in Iraq had risen to estimates of more than 130,000. ]]></description>
		<link>http://communicationtopics.com/traditional-media/media-coverage-of-the-iraq-war-in-2006</link>
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		<title>Review of Polkinghorne&#8217;s &#8220;The Faith of a Physicist&#8221;</title>
		<description><![CDATA[The main concern of both scientific exploration and theological reflection is the discovery of truth.  For Polkinghorne, the goals of both can be connected and helpful to one another. ]]></description>
		<link>http://communicationtopics.com/communication-topics/review-of-polkinghornes-the-faith-of-a-physicist</link>
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		<title>Review of &#8220;Harvard Business Review on Organizational Learning&#8221;</title>
		<description><![CDATA[Communication, learning, and knowledge management are commonly influenced by many different factors.  Such factors are discussed by several authors in this collection of articles on organizational learning.]]></description>
		<link>http://communicationtopics.com/communication-topics/review-of-harvard-business-review-on-organizational-learning</link>
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