Watching America: Website Offers Insight into Foreign Press and Opinion
Posts Tagged ‘audiences’
Advertising and Journalism
Since a democratic society functions at the will of the people, the people must be able to make informed decisions regarding the democracy’s inner workings. The ability of the people to make informed decisions begins with the media, in that its normative goals consist of the following: maintain objectivity in journalistic reporting, expose corruption, and perform the duties of a watchdog (Bettig & Hall, 2003, p.85).
