Daily Academic and Professional Articles on Communication Topics
Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/
Perhaps you’ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to [...]
Forget Red vs. Blue — It’s the Educated vs. People Easily Fooled by Propaganda
Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]
Whether it is advertising, marketing, branding, direct response, ad networks, interactive development, political theory, the upcoming election, or case studies, visit the following sites often to get good information from professionals in the industry and from good citizens/journalists:
Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure. DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand. DR advertisers, who attempt to imform and [...]
Marketing budgets are tightening due to the weakened economy, so it is important to maximize ROI when developing marketing strategies.
America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.
