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Posts Tagged ‘mcchesney’

American Political System and the Media

The current state of the American political system and its media institutions are unacceptable to democratic standards.

Advertising and Journalism

Since a democratic society functions at the will of the people, the people must be able to make informed decisions regarding the democracy’s inner workings. The ability of the people to make informed decisions begins with the media, in that its normative goals consist of the following: maintain objectivity in journalistic reporting, expose corruption, and perform the duties of a watchdog (Bettig & Hall, 2003, p.85).

Advertising and Media Consolidation

An examination of introductory advertising textbooks, according to Norris (1989), reveals that the development of advertising began at the hands of early man in the form of cave drawings, for example (p.284).

America’s Dual Economic Structure and the Media

The dual economic structure of the U.S. economy is reflected in the structure of the media industry in that a small number of core firms control the media at the expense of periphery firms.