Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.
Posts Tagged ‘movies’
Call Tone Advertisements
Having now seen the preview for Greg Kinnear’s new film “Flash of Genius” several times, I am convinced that I ought not pursue nor pitch this idea to my clients (It’s hard to capitalize on an idea that’s perfect for a big nasty corporation - and I’m not prepared to wait 30 years for a [...]
Kid Rock ‘Warrior’ Propaganda at the Movies
Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience. Therefore, it makes for the perfect environment in which to use propaganda. Not since Americans visited the movie theatre for a dose of news from the war front [...]
Consolidated Entertainment Media
The movie and music industries are characterized by their oligopolistic structure that creates boundaries to entry and excludes potential competitors from participating in the market.
