Daily Academic and Professional Articles on Communication Topics
Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/
Perhaps you’ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to [...]
Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.
America’s social and economic infrastructure is hinged on its response to the new mainstream. In The New Mainstream, Guy Garcia discusses the changing cultural and demographic composition of the country and how it is affecting various aspects of modern existence in America, such as commerce, entertainment, politics, and religion.
The movie and music industries are characterized by their oligopolistic structure that creates boundaries to entry and excludes potential competitors from participating in the market.
