Communication Topics has previously covered the National Guard advertising campaign that featured Kid Rock’s rendition of “Citizen Soldier”. The campaign runs in movie theatres prior to the feature presentation and reflects an overtly positive view of American Foreign policy and military intervention abroad.
Posts Tagged ‘national guard’
Kid Rock ‘Warrior’ Propaganda at the Movies
Pre-roll movie theatre advertisements, although somewhat irritating in a pay-to-play environment, can be extremely effective due to the captive attention of an engaged and relatively targeted audience. Therefore, it makes for the perfect environment in which to use propaganda. Not since Americans visited the movie theatre for a dose of news from the war front [...]
