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Posts Tagged ‘suggestion’

Burger King Whopper Virgins Advertising Campaign

 

Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/
Perhaps you’ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to [...]

Sympathy Clicks Please!

Seth Godin recently suggested that readers ought to click on ads adjacent to content that they enjoy.  How bizarre? While I in no way disagree with the idea, the suggestion is fruitless.  At best, readers should be encouraged to pay attention to the ads adjecent to the content they enjoy.  The clicking is completely up [...]