Daily Academic and Professional Articles on Communication Topics
Burger King Serves Up Cultural Imperialism
By Jon Steinman, Deconstructing Dinner
Posted on December 30, 2008, Printed on January 4, 2009
http://www.alternet.org/story/116085/
Perhaps you’ve already heard the buzz. In late November, Burger King launched a marketing gimmick called Whopper Virgins. The campaign would be waged via the Internet as well as a series of television ads directing people to [...]
Forget Red vs. Blue — It’s the Educated vs. People Easily Fooled by Propaganda
Live MSNBC News Stream on Election Day
Its difficult for advertisers to think of online video creative differently from television creative because they are sold under the same costing structure. DR clients would love to place online video ads, but they can’t help but be charged by CPM as if they were attempting to brand. DR advertisers, who attempt to imform and [...]
